Diana Michael

Building a strong challenger D2C Brand for Glenmark Consumer Care that's led on the E-commerce & Modern Trade channel Develop 'Reverzo', a Skincare Beauty brand through long-term NPD roadmap, strategic planning & innovations in the Category Responsibilities include developing launch strategy, packaging, product mixes, communication & digital development, and driving sales

Build the Domestic & International Brands within the ADF portfolio Managed the Frozen & Shelf-stable category and led new product launches/ flavour developments Strategized and extensively worked on new product developments, innovations within the Ethnic Indian and other Food categories across regions to drive brand penetration & increase market share through various marketing initiatives in various channels Experience of working with Mainstream accounts like Tesco, ASDA, Morrisons, Sainsbury's, Costco, etc.

Led product launch for ‘Set Wet’ through BTL and Digital initiatives. Analysed the market trends in the men’s hair grooming segment. Evaluated product features and factors that appeal to customers through competitor analysis and and consumer insights. Managed packaging, product development & finalized brand communications. Accomplishments: Played a key role in appointing a Brand Custodian. Rolled-out the product communication that enhanced the brand image and product engagement by end-users.

Managed brands like Bru Coffee, Ceat Tyres, and SBI Life Insurance Developed strategic, creative communication campaigns for above brands. Accomplishments: Launched the brand- Bru World Café, Bru Exotica & Bru Lite. Brand activations in key markets for Bru Coffee increased ratings within HUL and increased sales.