Diana Rodríguez Jiménez

Revenue Growth Coordinator for CCA @ Mars

About

I am a Revenue & Pricing professional with 4+ years of experience across Latin America, specializing in pricing strategy, revenue growth, market analysis and commercial decision-making. I combine strong financial rigor with a commercial mindset, helping organizations protect margin, optimize pricing architecture and compete effectively in dynamic markets. My strengths are converting complex data into clear business narratives, influencing cross-functional stakeholders, and designing pricing scenarios that balance competitiveness, volume and profitability. I’ve led pricing cycles across multiple markets in LAN, partnering closely with Sales, Finance and Marketing to execute price increases, build financial projections and support portfolio strategy.

Country

Mexico

City

Querétaro

Industry

Consumer Goods

Skill

Strategic Revenue Management, Organization & Planning, Revenue Growth Management, Strategic thinking, Financial Analysis, ERP System, Audit, Team collaboration, Ethical Conduct, Reconciliation skills, Financial reporting, Organizational skills, Customer Service, Risk Assessment, Financial Anlysis, Collection strategies, Compliance Knowledge, Conflict resolution, Data Analysis, Variance Analysis

Experience

Revenue Growth Coordinator for CCA

Mars

2024-5 - Present · 2 yrs 4 mos

Querétaro Arteaga, México

• Lead annual pricing cycles for CCA, delivering competitive and financially-sound price recommendations. • Build pricing scenarios based on elasticity, market dynamics and competitor movements. • Partner with Sales, Finance and Marketing to align strategies and prepare decision-ready material for leadership. • Improve visibility of trade spend through new tracking methodologies and ROI analysis.

Pricing Coordinator LAN

Mars

2022-1 - 2024-5 · 2 yrs 5 mos

Querétaro Arteaga, México

• Designed and executed pricing strategies across Chocolate, Gum, Confectionery and Seasonal categories. • Supported cross-functional alignment to secure on-time and flawless pricing execution. • Conducted shopper, price-pack architecture and competitive analysis to guide pricing decisions. • Harmonized pricing systems and data sources to improve accuracy and reduce inconsistencies. • Collaborated with internal/external audit to ensure compliance in pricing processes.

Manufacturing Cost Conversion Analyst

Mars

2021-1 - 2022-1 · 1 yr 1 mo

Querétaro Arteaga, México

• Led cost variance and margin analysis to identify financial risks and opportunities. • Maintained standard costs for Petcare portfolio, supporting FP&A planning cycles. • Delivered monthly financial reports and insights to leadership. • Managed inventory cost accounting, including inventory valuations and reconciliations. • Assisted in the development of cost standards for new products, ensuring accurate cost tracking

Credit & Collection Analyst

Mars

2018-9 - 2021-1 · 2 yrs 5 mos

Querétaro y alrededores, México

• Application of payments and ensure de payment complement emission. •Manage a portfolio of Modern Channel customer accounts, ensuring timely collection of receivables and minimizing delinquencies. •Recovery of overdue billing. •Collaborated with cross-functional teams to develop and implement risk mitigation measures. •Prepared reports summarizing the credit risk of existing customers.

Accounting analyst

Hernández & Hernández Asociados

2017-2 - 2018-9 · 1 yr 8 mos

Querétaro y alrededores, México

Prepare and analyze monthly financial statements. Reconcile balance sheet accounts and investigate and resolve discrepancies in a timely manner. Assist in the preparation of mensual and annual declarations, ensuring compliance with regulations. Payroll calculation (PTU, Christmas bonus, settlement, commissions, extra hours). Procedures in the SAT and IMSS. Knowledge of programs such as SUA, IDSE, SAT, SIPARE, RECAUDANET

Accounting analyst

Grupo Cervel Consultores S.C.

2016-1 - 2017-2 · 1 yr 2 mos

Querétaro y alrededores, México

Assist in the preparation of mensual and annual declarations, ensuring compliance with regulations. Prepare and analyze monthly financial statements. Prepare Informative declarations. Supporting in completing work papers of fiscal reports. Procedures in the SAT and IMSS. Use of IDSE, SUA, SIPARE and SAT