Diana Sungailaitė

☆ Managed the seasonal confectionery and teen nutrition portfolios in the Baltic markets, adapting European brand strategies to local consumer insights, competitive dynamics and sales data. ☆ Participated in international cross-functional meetings ensuring alignment on product launches, portfolio updates and regional priorities. ☆ Coordinated end-to-end execution of seasonal activation campaigns, including conceptual stand development, supplier orders, delivery to warehouses and preparation of activation guidelines for sales teams across the Baltics. ☆ Directed annual volume forecasting by analyzing market performance, developing demand scenarios and facilitating cross-functional alignment. ☆ Delivered presentations to sales teams, providing statistical insights, market trends, product portfolio updates and seasonal activation guidelines to support retail negotiations and ensure consistent brand positioning. ☆ Contributed to brand communication initiatives by selecting and adapting advertising materials, overseeing translation and voiceover processes across three markets and developing campaign copy for both digital and traditional media channels.

☆ Developed and executed marketing campaigns, including strategy, content, and performance analysis. ☆ Managed social media channels and Meta Ads to enhance brand presence and engagement. ☆ Supported creation of brand visual identity and promotional materials.

☆ Enhanced customer experience by understanding and addressing needs, directly contributing to increased sales and customer satisfaction. ☆ Applied marketing principles to promote products effectively, utilizing interpersonal skills to build strong customer relationships.

☆ Conducted market research and developed business relationships, contributing to strategic marketing insights and B2B growth. ☆ Gained hands-on experience in crafting commercial offers and persuasive presentations, sharpening negotiation and sales techniques.

☆ Managed high-volume customer inquiries, honing problem-solving skills and professional communication. ☆ Utilized Salesforce and other tools to streamline customer service operations, ensuring efficient resolution of customer issues.