Diana Larina

As the Head of Marketing at Evoplay, I lead the brand, performance, and product marketing teams with the primary focus on driving the company's growth, brand strategy, and market positioning in the iGaming industry. This role encompasses a broad range of marketing functions, from brand development and product promotion to strategic partnerships and event execution. Key Responsibilities: 🔹 Developing and executing marketing strategies to strengthen Evoplay’s global brand presence and drive expansion into new markets. 🔹 Designing and implementing multi-channel marketing campaigns to increase B2C and B2B visibility of games. 🔹 Corporate & B2B Events – Managing the company's presence at key industry events (ICE, SiGMA, SBC, etc.), overseeing booth design, brand activations, and networking initiatives. Additionally, organizing private B2B events to foster stronger relationships with partners. 🔹 Driving new B2C and B2B collaborations and partnerships, strengthening Evoplay’s industry position and market reach. 🔹 Media & PR Initiatives – Overseeing paid, earned, and owned media projects to enhance brand visibility and thought leadership.

In this position, I led growth marketing efforts at Evoplay, focusing on brand expansion, B2C and B2B product promotion, and the development of new projects aimed at global expansion. I also oversaw corporate events and branding initiatives, ensuring that our industry presence remained strong and impactful. 🔹Key Achievements in This Role:🔹 ✅ Successful event execution – Led the company’s presence at major industry events, including ICE, SiGMA, and SBC, overseeing booth concept development and build-up, merchandise preparation, and brand activations. ✅ Private B2B events – Organized three exclusive B2B events on Malta and São Paulo with unique concepts designed to maximize engagement and networking opportunities. ✅ Product promotion – Designed and implemented targeted campaigns to enhance game visibility and increase market share. ✅ Promo tools development – Developed three new promotional tools for Evoplay games, improving campaign performance by up to 40%. ✅ New business unit launch – Successfully launched an affiliate project that generated revenue from the first month. ✅ Research & Insights – Conducted ongoing market research and competitor analysis, leading to the development of new projects, campaigns, and initiatives aligned with industry trends. So, in this role, I combined strategic thinking, analytical expertise, and creativity to drive Evoplay’s growth and ensure its continued success in the iGaming industry.

Key Responsibilities: ✅ Develop and execute comprehensive B2B marketing strategies aligned with the company's goals, ensuring revenue growth and market expansion. ✅ Lead a team, fostering a culture of collaboration, creativity, and continuous improvement. ✅ Oversee the planning, execution, and optimization of multi-channel marketing campaigns to generate leads and drive conversions. ✅ Develop and manage content strategies that establish thought leadership, engage prospects, and support the sales process. ✅ Allocate and manage the marketing budget, optimizing ROI and resource allocation. ✅ Utilize data analytics and KPIs to measure the effectiveness of marketing initiatives and adjust strategies accordingly. ✅ Help to build strategic partnerships to expand our reach in the market and enhance the value proposition.

I managed a digital marketing team for an in-house design studio and a startup project. As a Head of Marketing, I: - Conducted a marketing audit, as well as a market, competitors and ICP research (incl. interviews) to ensure right positioning, TOV and product offering, ⁃ Based on conducted research, I formed a marketing strategy focused on lead gen and brand awareness growth - During strategy implementation, I coordinated following channels: SEO, social networks (LinkedIn, Twitter, ArtStation, Discord), paid ads in Google, LinkedIn and Twitter, SERM, and email marketing ⁃ As a part of marketing strategy, I prepared and launched several lead gen campaigns (lead magnet format in a form of white papers and case studies) - To ensure successful implementation, I hired a marketing team of 6 people - Took part at online and offline events abroad, such as GamesCom and DevCom ⁃ Took responsibility for managing budgets for all marketing activities ⁃ For a startup, I also launched several campaigns to test and validate hypotheses to ensure the product-market fit and influence the product development It resulted in month to month growth of brand awareness and # of inbound leads. Main KPI's measured: leads #, traffic, # of branded queries, # of commercial queries

I provided marketing consulting services for a start-up. It included market research, competitors' analyses, hypotheses development, and BP's portrait creation.

I managed up to 5 B2B and B2C projects simultaneously with cross-functional teams of 10+ people. As a project Marketing Manager, I: - Was involved in digital marketing strategy creation for SaaS, Fintech, Scincare, Supply chain and Blockchain projects and its presentation for the client - Implemented marketing strategies based on monthly flows. I planned monthly activities, budgets, and executed the flow after agreement with the client - The flow included management of SEO, PPC, Content, Design, Development, SMM departments tasks - Conducted monthly projects evaluation review, and reported on achieved KPIs - Managed financial resources to meet project milestones - Built close long-term relationships with clients.

- SEO content creation (reviews, blog articles, guest posts) - Content Plans development - Content Assignments creation

- Competitors analysis - SEO strategies for project promotion creation - Building the most effective and natural link profile (link building) - Looking for new platforms for placing paid posts - Work with semantics and content - semantic core development, content posting, content assignments for copywriters creation