Diana Garifullina PharmD

Regional Commercial & Operations Lead @ EL PHARMA – PHOENIX group Representation Services

About

Pharma leader with proven results across commercial functions at local, cluster, and international levels. Passionate about building and developing high-performing teams, fostering collaboration, and leading with trust, integrity, and vision. Focused on driving sustainable growth and delivering long-term value through strategy, innovation, and partnership.

Country

City

Hungary

Industry

Pharmaceuticals

Skill

Strategic Leadership, P&L Management, Commercial strategy, Team development & leadership, Market Access, People Management, Portfolio Management, Business Transformation, Stakeholder Engagement, Negotiation, Coaching, Management, Multiple Sclerosis, Sales & Marketing, Communication, Hematology, Leadership, Biopharmaceuticals, Pharmaceutical Industry, Marketing

Experience

Regional Commercial & Operations Lead

EL PHARMA – PHOENIX group Representation Services

2026-4 - Present · 6 mos

Head of OTC & Trade BU

Sandoz

2024-9 - 2026-4 · 1 yr 8 mos

Hungary

Leading OTC & Trade business with focus on sustainable growth, strategic partnerships, and operational excellence. Driving market leadership through innovation, team empowerment, and impactful collaboration across key stakeholders.

Therapeutic Area Head → Marketing Head, Specialty & Biosimilars

Sandoz

2022-11 - 2024-9 · 1 yr 11 mos

Hungary

Provided strategic leadership in neurology and biosimilars portfolios, leading and developing marketing and key account teams. Integrated market access and pricing strategies into commercial execution, led optimized operations, nurtured team capability, and drove portfolio positioning across high-impact therapeutic areas.

Commercial Lead – Cell & Gene Therapy (SERCE Cluster & Local Implementation)

Novartis

2021-3 - 2022-11 · 1 yr 9 mos

Hungary

Introduced CAR-T therapy in Hungary, building partnerships and aligning key stakeholders to enable first patient access and establish sustainable operational pathways. Held local P&L accountability, managing budget priorities to support launch success. Member of local leadership team within Novartis Oncology.

Oncology Business Operations Manager / Chief of Staff to Central Europe Cluster Head

MSD

2018-7 - 2021-3 · 2 yrs 9 mos

Supported oncology cluster leadership across Central Europe, facilitating cross-country alignment, knowledge transfer, and commercial execution for a high-impact oncology portfolio.

Customer Solutions Manager – Hematology & Acute Care

MSD

2016-7 - 2018-7 · 2 yrs 1 mo

Budapest

Managed hematology and hospital care brands, delivering strategic marketing initiatives to drive growth in targeted segments. Focused on market-responsive strategies to achieve sustainable share gains and commercial success.

Global Brand Lead – CIS & CEE

Gedeon Richter

2013-2 - 2016-6 · 3 yrs 5 mos

Budapest, Hungary

Directed marketing strategy across 18 countries for CNS, Pain, Oncology, Respiratory portfolios. Built cross-market alignment and supported local teams in brand development and lifecycle management.