Diana Flaque

As Marketing Manager at Tabacón Thermal Resort & Spa, a member of Small Luxury Hotels of the World (SLH), I am responsible for the creation, development and execution of the hotel’s marketing, brand and digital ecosystem. My role is centered on the entire guest journey from the moment someone begins imagining their vacation, to the moment they return home and reflect on the experience. Every stage, every interaction and every decision along that journey is intentional. This responsibility includes defining and orchestrating the strategy, technology, data, analytics, communication and storytelling that support the experience across all touchpoints: website, digital channels, content, CRM, email marketing, social platforms, PR, commercial relationships, digital advertising and the use of advanced AI. Each word, each image and each moment has a clear purpose. Nothing is accidental. The work is about designing meaningful experiences, where brand, narrative and technology align to create clarity, emotion and trust. By combining strategic thinking with disciplined execution, my focus is to ensure consistency, relevance and long-term value for both the brand and the guest.

Ayudo a empresas a dar el salto a la Transformación Digital Ayudo a desarrollar y potenciar negocios digitales Mas de 15 años de experiencia

• Web project management with emphasis on: Web Responsive, Mobile Applications, Websites. • Commercial consulting for the development of payment gateways with E-commerce. • Head of the digital strategies department. • Development of digital strategies for clients in mass consumption, services, financial, and tourism areas. • Analysis and interpretation of cost / benefit results.

• Develop Digital Transformation • Develop Omnichannel strategy • Director for pay media • Director of email Marketing • Develop of www.tiendauniversal.com • Lead sales in digital platforms and marketplaces • Developed cedi online and last mile project for scales sales in digital channels

• Creation and execution of the Marketing plan responsible for the hotel´s occupation. • Rates negotiations such as allotments (assigned rooms) in order to offer the hotels services to local and international wholesalers. • Obtained new markets for hotel (through incentives, student groups). • Launched national Marketing program. • Participated in local and international Tourism conventions in order to sell Costa Rica as a destination and our client´s accommodation. • Developed promotional material (brochures, websites, flyers, fact sheet). • Performed monthly Managerial shift which included the reception, reservations, restaurant, and maid´s service operations. • Achieved an increment in occupation of 50%.

Este Certificado Profesional en Transformación Digital prepara para entender el nuevo paradigma digital que presenta la revolución tecnológica que estamos viviendo, así como las tecnologías clave que están detrás de esa revolución. El enfoque práctico está orientado a que los participantes se conviertan en parte activa del cambio. Ha sido diseñado con una visión holística y teniendo en cuenta las posibles aplicaciones en distintas industrias, sectores y tipologías de organizaciones.