Dian Monica S.

Beauty & Wellness SaaS | Client Growth | Marketplace Strategy Partner with beauty and wellness businesses across Indonesia to drive customer acquisition, retention, and business growth through data-driven insights and consultative account management. Key Contributions 1. Advise business partners on growth opportunities by translating customer behavior, performance trends, and operational challenges into actionable business recommendations. 2. Support customers in improving retention, engagement, and lifetime value through strategic adoption of CRM, marketing, loyalty, and marketplace solutions. 3. Analyze account performance to identify growth opportunities, mitigate churn risks, and strengthen long-term commercial outcomes. 4. Lead onboarding and activation initiatives, enabling successful adoption of business management, customer engagement, and operational solutions. 5. Collaborate cross-functionally with Product, Support, and Commercial teams to align customer needs with platform capabilities and drive customer success outcomes.

Education Management | Digital Operations | Governance Enablement Yayasan Pendidikan Teruna Abdi Negara is a long-standing private educational institution committed to delivering quality learning in North Sumatra. In this role, I support the Board Secretariat while leading the modernization of academic and operational systems to strengthen institutional governance, efficiency, and digital readiness. 1. Transitioned legacy administrative and academic workflows into a fully digital, Google Workspace–based system, enabling structured documentation, faster reporting, and standardized internal communication. 2. Designed the institution’s end-to-end document governance framework, including folder architecture, access protocols, and workflow guidelines to ensure compliance, transparency, and collaboration across departments. 3. Developed digital capability-building programs for teachers and school leadership, focusing on practical adoption of Google Sheets, Docs, Slides, and Drive to enhance classroom preparation, operational execution, and productivity. 4. Built a competency-mapping framework to assess educator readiness and operational capability, translating findings into an actionable development roadmap that informs training priorities and resource planning for the school. 5. Oversee board documentation, governance records, and formal correspondence, ensuring accuracy, compliance, and alignment with the foundation’s long-term objectives. This role deepens my experience in system design, organizational enablement, and structured communication - skills that align strongly with high-accountability, fast-paced business environments.

GBS APAC | E-commerce & Digital Advertising Developed strategic partnerships with enterprise brands to drive business growth, maximize platform value, and strengthen long-term customer relationships through data-driven insights and consultative account management. Key Contributions 1. Delivered 30% YoY growth across strategic accounts including Samsung, OPPO, LEGO, and Bosch by identifying growth opportunities and driving adoption of Tokopedia Marketing Solutions. 2. Led onboarding and expansion initiatives for enterprise advertisers, leveraging performance insights and structured growth frameworks to increase solution adoption and platform utilization. 3. Strengthened customer retention and mitigated churn risk through business reviews, performance analysis, and actionable recommendations aligned with client objectives. 4. Collaborated with Product, Marketing, and Operations teams to develop tailored solutions and ensure successful execution of customer growth strategies.

Real Estate Technology | Digital Advertising & Client Growth Supported enterprise developers in adopting Lamudi’s digital solutions to drive performance growth and improve marketing ROI. 1. Enabled major property groups (Intiland, Springhill) to integrate premium listings and run digital campaigns across Google, Meta, and Lamudi’s ecosystem. 2. Led end-to-end client onboarding and campaign optimization, resulting in higher retention and upsell conversion. 3. Delivered performance reviews and insights to identify growth opportunities and expand solution adoption. 4. Collaborated with Campaign and Customer Success teams to enhance lead quality and ensure measurable impact on client objectives.

LIFULL Media Indonesia was the local branch of LIFULL Japan, one of the leading property portals and digital marketing agencies in Asia. Through its platform LIFULL.id, the company provided end-to-end digital marketing solutions for property developers in Indonesia. Led digital adoption for Japanese developers (Branz BSD, Branz Simatupang) during LIFULL’s market expansion into Indonesia. 1. Managed end-to-end onboarding and activation for advertising and web-based marketing solutions. 2. Conducted structured business reviews with senior stakeholders to strengthen retention and drive upsell opportunities. 3. Collaborated cross-functionally with finance, social media, and digital teams to deliver integrated campaigns. 4. Increased account lifetime value through strategic farming and consultative engagement.

FMCG & Retail | Brand Growth & Digital Expansion Drove brand growth and market visibility for Teh 63, a heritage retail brand transitioning into digital commerce. Spearheaded go-to-market strategy, online presence development, and modern trade expansion to strengthen both awareness and sales performance. 1. Executed integrated marketing campaigns across retail and e-commerce channels, including influencer activations that increased brand visibility and delivered 10–20% sales growth. 2. Initiated the brand’s digital transformation by launching its e-commerce presence, optimizing social media strategy, and developing the company website to enhance customer engagement and reach. 3. Managed offline sales operations, including canvassing and B2B partnerships with HORECA clients, ensuring commercial growth across all distribution channels. 4. Led market expansion into modern trade through key retail partnerships and in-store visibility programs. 5. Collaborated with internal teams and external partners to align digital initiatives with offline sales objectives, ensuring consistent brand experience and maximizing overall ROI.

Artisanal Lifestyle Brand | Education, Digital Marketing & Community Growth Studio Hutz is a Korean leather-crafting brand and creative studio based in Indonesia. In this role, I combined teaching, brand development, and digital strategy to expand awareness and build a loyal community around handcrafted design. 1. Served as an instructor for multinational students (British, Arabian, Singaporean, and local participants), delivering English-based workshops and hands-on creative sessions. 2. Built the company’s digital presence from the ground up through social media management, content strategy, and e-commerce operations on Tokopedia. 3. Managed brand identity and digital engagement strategies to strengthen customer loyalty and sales growth. 4. Facilitated collaborations with premium lifestyle and creative partners to enhance brand visibility and audience reach. 5. Organized community-based events and workshops, bridging lifestyle partners and creative audiences to grow brand engagement.

Life Sciences | Corporate Reputation & Stakeholder Relations Contributed to enhancing Bio Farma’s corporate reputation and internal communication initiatives for Indonesia’s leading life sciences and vaccine manufacturer. Supported both internal and external communications projects to strengthen brand trust and stakeholder engagement. 1. Developed and produced corporate publications to improve internal relations and employee engagement. 2. Represented the Corporate Communication team in CSR initiatives, including the launch of Batik Pakidulan as part of Bio Farma’s community empowerment program. 3. Assisted in managing external events and study visits, coordinating with cross-functional teams and external stakeholders. 4. Supported crisis communication efforts related to vaccine misinformation within local communities.