Diala Joseph

Business Development at Voyant Beauty, I lead strategic growth initiatives across one of North America’s largest, most innovative beauty and personal care manufacturing networks. In this role, I partner with emerging, fast-growth, and established national brands to bring new product concepts to life - from early ideation through commercialization. Voyant’s integrated, multi-category network of 12 manufacturing facilities, 3B+ units of installed capacity, 270+ filling lines, and 4 innovation hubs allows us to support brands at every stage of their lifecycle. My role ensures our partners can fully leverage that scale, speed, and innovation. What I Do • Drive new business growth by identifying high-potential brand partners across skin care, hair care, body care, home care, fragrance, and hotel amenities. • Lead end-to-end outreach - prospecting, qualifying opportunities, presenting Voyant’s network capabilities, and shaping tailored solutions based on each brand’s needs. • Build strong, high-touch relationships with founders, product development teams, and executives to ensure frictionless onboarding and long-term partnership success. • Collaborate cross-functionally with R&D, Regulatory, Engineering, Project Management, and Operations to develop winning proposals and fast-track go-to-market timelines. • Translate market trends with Voyant insights into meaningful innovation opportunities for our brand partners. • Support strategic capacity planning by aligning pipeline growth with our network’s strengths across liquid filling, aerosols, fragrance, bar soap, and home care. • Champion Voyant’s values of teamwork, responsiveness, uncompromising integrity, and continuous improvement to deliver best-in-class customer experiences.

A hands-on, results-focused marketing leader with a deep background in beauty, personal care, and household categories. At Universal Beauty, I lead the Marketing, Product Development, Graphic Design, and Social Media teams — bringing ideas to life from concept to shelf, screen, and shopping cart. With more than 15 years of experience across prestige and mass markets, I’ve worked with retail giants like Target, Walmart, CVS, and Home Shopping Network( HSN). I know what it takes to get products placed, sold, and loved by consumers. Whether launching new brands, refreshing legacy lines, or aligning creative and digital campaigns, I keep teams focused, timelines tight, and brand stories compelling. My approach blends creativity with structure. I believe strong strategy, clear communication, and cross-functional collaboration are the keys to real success, not just flashy campaigns, but long-term growth and real results. Worked on developing products that solve real consumer problems, launched brands on major online platforms, helped secure national retail programs, and built internal systems that keep everything moving. I love what I do: building brands people believe in, leading strong teams, and turning great ideas into market-ready success stories. Lead cross-functional teams across Marketing, Product Development, Graphic Design, and Social Media Oversee full brand and product lifecycle — from concept and formulation to packaging, launch, and retail strategy Align creative, digital, and go-to-market initiatives with overall business goals and retail buyer expectations Develop brand narratives and seasonal marketing campaigns tailored for major retailers, including retailers like Target, Walmart, and Home Shopping Network (HSN) for national and international markets. Manage product innovation pipelines across beauty, haircare, personal care, and multicultural segments. Support regulatory and compliance efforts for national and international markets

• Business development • Winning new Customers. • Maintaining the business relationship with the existing customer. • Enhance and guarantee SSL customer satisfaction. • Efficiency Managing new Accounts • Grow B2B International corporate with international companies, international management companies, and local companies. • Managing new accounts, maintaining contact with existing customers, and establishing relationships with new customers. • Conduct project appraisals for clients and direct reports. • Recommended and implemented pricing and marketing strategies. • Participated in company strategies for the private label industry and the organization's marketing and communication strategies. • Represent the Company as a leader at sales conventions, trade shows, and seminars. . work with HSN -QVC and many retailers

• Business developing • Winning new Customers. • Maintaining the business relationship with the RNA existing customer. • Enhance and guarantee RNA customers satisfaction. • Efficiency Managing new Accounts • Grow B2B International corporate with international companies, international management companies, and local companies. • Manageing new accounts, maintaining contact with existing customers and establish relationships with new customers. • Conduct project appraisals for clients and direct reports. • Recommended and implemented pricing and marketing strategies. • Participated in company strategies for the private label industry as well as organization's marketing and communication strategies. • Represent the Company as a leader at sales conventions, trade shows, and sales seminars. RNA is a one stop shop for all product development and manufacturing needs in Personal Care, Ethnic Care Skincare, OTC, Household and Industrial Chemical Manufacturing with clients including a private label for Walmart, Sally, CVS, etc.

Creating, Refining and Expanding Successful Brands on a Global Scale WHO WE ARE Avola marketing is a professional, E-commerce and Digital Marketing firm. full-service, turn-key strategic brand, and business expansion group, specializing in brands for both the U.S. and international markets. WHAT WE DO, • We bring brands to the U.S. market and set them up for success • We take domestic brands to new international markets to exponentially expand their growth WHEN IT COMES TO BRANDS: • We create exciting new brands with strong stories and positions • We elevate and revitalize plateaued brands • We revamp international brands that need help in order to succeed in a new market Avola marketing partners with our clients, providing the skill and expertise necessary to strategically build and properly develop your brand on all levels. By choosing to partner up with us you are able to substantially reduce overhead, streamline your organization and ultimately increase profitability. TURN-KEY DEFINED: We make new brands, overhaul existing brands, provide full turn-key product solutions, deliver sales and distribution, set up and run domestic business operations for overseas entities, handle any creative services required for brand promotion and provide public relations and marketing to create buzz and build brand awareness.