Dia Abichou

Freelance Producer & Editor — Harper’s Bazaar Arabia As a Freelance Producer and Editor at Harper’s Bazaar Arabia, I manage the end-to-end production of editorial content across print and digital platforms. My role combines creative direction, project management, and post-production oversight to deliver high-quality fashion and lifestyle features aligned with the publication’s vision. I coordinate with photographers, stylists, talent, and creative teams to execute photoshoots and video content, ensuring all elements—from concept development to final delivery—meet editorial standards and deadlines. I also oversee editing processes, including visual selection, storytelling structure, and refinement of content for publication. Additionally, I collaborate closely with editorial and marketing teams to produce engaging, on-brand content that resonates with a regional and international audience, maintaining the magazine’s reputation for luxury, innovation, and cultural relevance.

PR & Campaign Producer — Songmont As a PR & Campaign Producer at Songmont, I lead the development and execution of international brand campaigns, combining creative production with strategic PR to enhance brand visibility and positioning. • Produced and managed 8–12+ campaigns per year, overseeing full lifecycle from concept to delivery across digital and social platforms • Coordinated 20+ photoshoots and content productions, managing budgets, timelines, and cross-functional teams • Collaborated with 30+ international talents, influencers, and creatives, strengthening brand reach in key markets • Contributed to campaigns generating millions of impressions and high engagement rates across Instagram and digital channels • Secured and supported press placements and influencer partnerships across fashion and lifestyle media • Managed relationships with agencies and vendors across Europe, the Middle East, and Asia, ensuring consistent global brand messaging • Improved production efficiency by streamlining workflows, reducing turnaround time on content delivery This role strengthened my ability to merge creative storytelling with performance-driven campaign execution, contributing to Songmont’s growth in the global luxury market.

PR for songmont ( co working with shu communication, their Press office in France ) One of the top bag brand in Asia . - Organizing their event for PFW ( booking the location , hiring a PR team / assistant, booking talents / preparing gifting / sending invitations ) - Partnership with Kelly Rutherford / Leonie Hanne and many others kols .

Freelance Producer & Editor — Vogue China As a Freelance Producer and Editor at Vogue China, I oversee the production and editing of high-end fashion and lifestyle content for both print and digital platforms. My role involves translating creative concepts into visually compelling editorials that reflect the publication’s distinctive aesthetic and global influence. I manage all stages of production, from concept development and pre-production planning to on-set coordination and post-production delivery. Working closely with photographers, stylists, models, and creative teams, I ensure seamless execution of shoots while maintaining the highest standards of quality and creativity. In the editing phase, I curate visual narratives, refine storytelling, and ensure alignment with the brand’s editorial voice. I also collaborate with internal teams to deliver content that resonates with both local and international audiences, contributing to the magazine’s position as a leading authority in fashion and culture.

During my internship at Balmain, I supported the PR and marketing team in executing campaigns that elevated the brand’s global luxury presence. I gained hands-on experience coordinating press relations, influencer outreach, and event activations. Key contributions: • Assisted in managing media communications and press materials for Balmain campaigns. • Supported influencer collaborations and content creation across digital platforms. • Contributed to event planning and execution, ensuring alignment with the brand’s luxury image. • Monitored media coverage and compiled reports to evaluate campaign performance. This internship provided me with foundational experience in luxury brand PR, marketing strategy, and influencer relations.

Co working with Shu communication : Handling their clients collaboration through Kols / talents Negociating campaign / contrats In charge of Chic Joc / Crush collection / Songmont .

As a hybrid freelance PR and Influencer Manager for Charlotte tilbury in the Middle Eastern market, I led the brand’s launch and growth across the region. I managed the strategic promotion of the brand and its key fragrances through PR campaigns, influencer collaborations, and exclusive activations. Key contributions: • Executed the launch of Charlotte tilbury and its signature perfume in Saudi Arabia and the broader Middle East. • Organized press trips and high-profile activations for events such as Cannes and Ramadan campaigns. • Built and managed influencer partnerships to create authentic storytelling aligned with the brand’s identity. • Designed localized marketing activations that strengthened media coverage and audience engagement. Focused exclusively on the Middle Eastern market, bridging global luxury positioning with regional cultural relevance on a freelance, hybrid basis.

Talent manager for talents ( kols from mena region mostly ) representing them for the European market / oversea market .

PR freelance / collaboration formule 1 with fairmont hotel Monaco . - collaboration / connection with Kols+ content creator to promoting the hotel during the f1 + their restaurant .

Co-working with niche Arabia one of the top PR / talent agency in the gcc region Working for several projects with niche Arabia client’s : Booking talents / logistics / operations for Ramadan 2024 . - Collaboration with charlotte tilbury for their first launching in Saudi Arabia : - booking kols for promoting the brand / organizing their trip to Saudi Arabia for the suhoor event. Collaboration with several clients as Charlotte tilbury Arabia / centrepoint