Dhruvi Hindocha

Assisting Marketing & Communications Consultant, Radhika Somaia, on managing press for luxury jewellery brand Uncommon Matters. Key responsibilities included managing sample-rotations communication, sending out emails to press, partaking in PR selling, media monitoring, seeing where press coverage is appearing and what can be pitched and having my finger on the pulse as to what stylists and editors are moving around in the fashion and jewellery industry.

Assisted celebrity fashion stylists and costume designers, Anaita Shroff Adajania (Ex-Fashion Director, Vogue India) and Akshay Tyagi, on a fashion shoot for Aranyani - a luxury designer handbag brand, to create 25-30 versatile looks that spanned different aesthetics for editorial & commercial use, shot in various locations across London.

Under the direction of EY, I created a plan recommending a list of technological solutions for a bank according to their requirements.

Under the direction of Google, I created a marketing plan for a retail company, which involved identifying market & demographic and evaluating and forecasting demand & competition.