Dhawal Pratap Singh

Head of Marketing: Home Life (Philips Domestic Appliances) @ Versuni

About

Marketing leader with 11+ years of experience turning consumer insight into growth stories across FMCG and consumer durables. I’m grateful to have had opportunities where skill met timing, allowing me to contribute meaningfully at pivotal moments. This provided me with some of the most exciting work there can be - learning opportunities at the crucial juncture of brand journeys across categories. Along the way, I’ve faced my fair share of failures, which have taught me lessons as important as the successes. I believe great marketing blends data, empathy, and creativity — whether it’s decoding how consumers celebrate, what inspires aspiration, or why they choose one brand over another. My work spans brand strategy, campaign design, innovation, and P&L ownership across high-growth categories. What drives me is creating brands that move hearts and deliver numbers — campaigns that make consumers smile, retailers proud, and teams inspired.

Country

India

City

Bengaluru

Industry

Consumer Goods

Skill

Consumer Insight, Project Management, Teamwork, Business Strategy, Marketing Strategy, Brand Activation, Sales Management, Competitive Analysis, Market Research, Management, Business Analysis, Team Management, Modern Trade, Retail Sales, Analytics, Data Analysis, Retail Category Management, Fast-Moving Consumer Goods (FMCG), Trade Marketing, Budget Management

Experience

Head of Marketing: Home Life (Philips Domestic Appliances)

Versuni

2024-12 - Present · 1 yr 10 mos

Gurugram, Haryana, India

Lead marketing and P&L for Philips Irons, Garment Steamers, Air Purifiers, Vacuum Cleaners, & Tower Fans. Executed 360°campaigns across multiple marketing objectives: Increasing Festive salience, Driving aspirational triggers for purchase, Category expansion and increasing CLV.

Senior Brand Manager: Aashirvaad Ghee & B-Natural Beverages

ITC Limited

2023-1 - 2024-12 · 2 yrs

Bengaluru, Karnataka, India

- Drove P&L for B Natural portfolio; delivered 35% topline growth, 2x profitability, and 5% share in Coconut Water in 6 months. - Strengthened Aashirvaad Svasti Ghee through vernacular storytelling (+400 bps MOUB); launched Organic and Low-Cholesterol variants with 2x margins. - Forged high-impact partnerships with McDonald’s, IndiGo, and Pizza Hut to elevate brand salience and Margins.

Brand Manager: B-Natural Premium Juices & Strategic Beverage Alliances

ITC Limited

2022-6 - 2022-12 · 7 mos

Bangalore

- Revamped & launched the premium portfolio of B Natural Fruit & Bits - Scaled partnership with Indigo & Dominos to 12mn+ consumers annually

National Category Manager - Noodles, Snacks, Pasta, Juices, Ghee and Dairy Beverages

ITC Limited

2020-2 - 2022-6 · 2 yrs 5 mos

Kolkata, West Bengal

Responsible for trade marketing for $500mn+ turnover & its trade spends across 6 categories - Noodles: Delivered highest ever growth for the portfolio along with trade spends reduction. Designed and executed trade plan for large pack with increase in salience and handler-base - Snacks: Delivered higher growth vs Industry with trade spends reduction. Led execution of ITC's 1st exclusive snacks distributor model transition. Executed 11 NPI’s launch (including Namkeen introduction) with dedicated distribution plan - Beverages: Executed Topple Tropicana and achieved #2 position in MT market shares

Asst. Regional Sales Manager - General Trade : Foods, North India

ITC Limited

2018-6 - 2020-2 · 1 yr 9 mos

New Delhi, Delhi, India

Executed Business plans for Existing & New categories 1000 Cr+ turnover with 26 NPIs

Category Manager - Modern Trade : Biscuits, Confectionery & Frozen Foods

ITC Limited

2017-7 - 2018-6 · 1 yr

Kolkata, West Bengal, India

- Introduced SOR packs and managed end-to-end: Sales, Production and planning - Grew MT-SOR packs to a significant salience of ITC MT Biscuits’ TO within 12 months

Category Manager - Modern Trade : Foods and Tobacco

ITC Limited

2015-11 - 2017-6 · 1 yr 8 mos

Kolkata, West Bengal, India

- Responsible for existing and new categories for ITC MT foods - Managed 100+ new SKU launches in MT over a period of 19 months

Manager - Experiential Marketing

Jio

2015-6 - 2015-11 · 6 mos

Mumbai, Maharashtra, India

- Led 600+ Area Managers on Wi-Fi strategy, requirements, & sales kits - Created Execution plan for 45 premium sites’ acquisition in South Mumbai for Wi-Fi

Management Trainee

Jio

2014-6 - 2015-5 · 1 yr

Mumbai Area, India

Summer Intern - Sales & Marketing

Reckitt

2013-4 - 2013-6 · 3 mos

Gurgaon, India

Project: Evaluate and Recommend on-ground activation ideas for Harpic Mall Activations - Designed & executed the Pan-India Mall activation plan for Harpic Automatix - 31 lakh impressions; 6% incremental growth over national growth Rural Area Activations - Designed an activation in rural areas of West Bengal for Harpic liquid - Implemented in Top 6 districts with highest toilet penetration (Reach: 5.5 lacs)