Duc Hau Dinh

• Developed and executed end-to-end Digital Marketing strategies for a real estate developer, including detailed budget allocation, KPI planning, and campaign implementation across Google Ads, Facebook Ads, TikTok Ads, Ad Networks, Zalo OA, and seeding channels. • Managed, tracked, and optimized Performance Marketing campaigns for Khai Hoan Prime and F1 projects with a monthly budget exceeding VND 500 million, generating approximately 1,400–1,500 leads per month and achieving a 3–5% conversion rate to showroom visits and bookings. • Oversaw CRM operations and collaborated closely with the Sales team to streamline lead management processes, improve response time, and enhance conversion performance. • Led multi-channel branding campaigns for Khai Hoan Prime with a monthly budget of over VND 800 million, reaching more than 15 million users, increasing brand search volume by 505%, and driving 226% growth in organic traffic. • Managed and grew owned media channels, increasing follower base and engagement by 35%. • Planned and executed SEO strategies for the Group’s websites and project landing pages, achieving Top 1–3 Google rankings, delivering over 70% organic traffic growth within 3 months, and leveraging advanced SEO techniques with optimization for AI Overviews. • Coordinated with external agencies to ensure execution quality, on-time delivery, and achievement of marketing objectives across projects.

• Managed Google Ads and Facebook Ads campaigns with a monthly budget of VND 100 million, generating approximately 400–500 leads per month while maintaining an average CPL of VND 200,000–250,000, depending on the service category. • Optimized landing pages, ad creatives, audience targeting, and lead management processes, increasing the number of qualified leads passed to the consulting team by 20–30%. • Developed and executed a comprehensive SEO strategy for thammyvienngocdung.com, scaling website traffic from 1,000 to over 320,000 monthly visits and achieving a 5.3% CTR. • Ranked all core service keywords in Google’s Top 5, generating around 350 leads per month and delivering average SEO-driven revenue of over VND 800 million per month. • Researched and proposed integrated SEO and marketing strategies to drive revenue growth and strengthen brand awareness. • Monitored and analyzed competitors’ digital and social media activities while tracking market trends to identify optimization opportunities.

• Managed and executed comprehensive SEO strategies for Limosa.vn website. • Conducted keyword research, developed strategic content plans, and produced optimized SEO content. • Performed extensive On-page and Off-page optimization, including effective link-building strategies, and conducted audits on over 40,000 website articles. • Supervised and ensured the quality of tasks performed by freelance collaborators. • Improved and maintained website rankings, achieving Top 3 positions on Google SERPs for key target keywords. • Increased website traffic by 18%, surpassing 300,000 monthly visitors. • Enhanced CTR significantly, achieving between 6% to 10% for primary targeted keywords.