Dharmraj Vaishnav

In my role as a Trade Marketing Manager at Hindware Limited, I was actively involved in executing (ATL) and (BTL) marketing strategies. My primary focus was on building brand awareness and driving consumer engagement through strategic advertising and promotional initiatives. For ATL marketing, I collaborated closely with advertising agencies to develop comprehensive communication plans targeting a broad audience through traditional media channels such as television, FM radio, and newspapers. These initiatives helped position our products effectively in the minds of potential customers and strengthen brand visibility in the market. Simultaneously, I managed various BTL activities focused on direct engagement with target audiences through exhibitions, dealer meets, plumber meets, in-store promotions, and product demonstrations. I organized interactive events where customers could interact with architects, dealers, and product experts, allowing them to experience our products firsthand. These initiatives significantly improved brand recall and helped drive immediate sales. Key Responsibilities: 1-Planning day-to-day trade marketing activities with the sales team 2- Festival marketing and promotional campaign planning 3- Plumber meet planning and gift arrangement 4-New showroom development and branding execution 5-Brand promotional activities and marketing campaigns 6-Corporate gift planning and distribution 6-Exhibition & Event planning and execution 7-Product marketing campaigns and promotions 8-Retail dealer branding and visibility enhancement 9-New vendor appointment and coordination 10-Brand store audit and compliance monitoring & Maintenance and improvement of existing brand stores

An all-rounder professional with excellent organizational skills, a can-do attitude, and the ability to perform well under pressure. Creative and capable of successfully managing multiple projects simultaneously while meeting strict deadlines. Proficient in English, Hindi, and Gujarati, with strong computer skills in MS Word and MS Excel. I always strive to improve myself and continuously enhance my professional abilities. As an Assistant Brand Manager at Varmora Granito Pvt. Ltd, I was heavily involved in both Above The Line (ATL) and Below The Line (BTL) marketing strategies. My focus was on creating brand awareness and driving consumer engagement through strategic advertising and promotional activities. For ATL marketing, I collaborated with advertising agencies to develop comprehensive communication plans targeting a broad audience through traditional media channels such as television and print. These initiatives helped effectively position our products in the minds of potential customers. Simultaneously, I managed BTL activities, focusing on direct engagement with targeted groups through exhibitions, dealer meets, and in-store promotions. I organized events where potential customers interacted with architects and dealers, allowing them to experience our products firsthand. This significantly enhanced brand visibility and encouraged immediate sales. I also closely monitored competitors' activities and market trends to adjust our strategies accordingly, ensuring we remained competitive. For example, during exhibitions, I coordinated with the marketing team to create interactive displays and engaging presentation materials that attracted significant footfall and generated valuable leads. The successful execution of these strategies contributed to substantial growth in brand recognition across regional markets.

Key Responsibilities Planning day-to-day trade marketing activities with the sales team. Planning festival promotional activities. Arranging gifts for plumber meets. Developing new showrooms. Managing brand promotional activities. Event planning and execution. Arranging corporate gifts. Organizing and managing exhibitions. Executing product campaigns. Retail dealer branding and visibility. Appointment of new vendors. Maintenance of old brand stores.

Full time