Dhara Desai

•E-commerce management •Market research and Competitor analysis •Social media strategy and influencer collaborations •Cross-functional coordination

•Increased website traffic by 50% through a targeted SEO content strategy using long-tail keywords identified via SEMrush. •Designed and implemented a blog promotion strategy using back linking, social media syndication, and partnerships, driving inbound leads. •Created and launched a brand awareness campaign via Facebook Ads Manager, improving visibility among key audiences. •Set up Google Analytics reporting to track weekly KPIs and provide insights to the Head of Marketing.

•Enhanced Amazon product pages with optimised digital infographics, resulting in a 20% increase in page visits in 3 weeks. •Conducted content audits and created blogs, boosting site performance and search rankings. •Successfully onboarded two influencers through targeted copy and outreach, increasing brand visibility on Instagram and YouTube.

•Improved product sales by 15% through cross-selling initiatives informed by price and volume analysis. •Conducted market research and financial modelling to support expansion strategies, leading to increased market share. •Managed the entire sales pipeline, including cold calling, lead generation, and closing, contributing to a 5% growth in revenue. •Optimised email communication strategies, increasing open rates and client engagement.

•Increased qualified leads by 33% by building tools to identify high-potential prospects. •Designed a lead generation engine using LinkedIn, cold emails, and calls, boosting revenue by 15%. •Presented market research and strategic proposals directly to the CEO, influencing firm strategy. •Created and optimised email workflows with trigger-based actions, enhancing lead conversion through the funnel.

Umang is Asia's Fastest Growing Festival. Collaborated in generating leads to sponsor the event and restaurants/cafes to set up a food stall.

Key lessons: The Fundamentals of Marketing Management, Quantitative and Qualitative Market Research in the Digital Age, Marketing Strategy and Implementation, Digital Business, Marketing Analytics, B2B Marketing, Integrated Marketing Communications. Activities and societies: 1. Dual teaching facilitator : Facilitated and provided IT support to university instructors engaging with online and offline students. 2. Basketball Society (UoM Sport - T3)

Activities: •Conceptualised and built a website on Wix.com for a start-up idea proposal. •Improved commercial acumen by visiting an auto component manufacturing unit (Tata Auto Comp) and a supply chain partner (Sequel Logistics).

Umang's Working Committee Member · Umang is Asia's Fastest Growing Festival Collaborated in generating leads to sponsor the event and restaurants/cafes to set up a food stall.