Dhananjay Goyal

- Leading a team of 10 across 12-14 accounts in Aviation, Apparel, Home Improvement, Building Materials, Lifestyle, and Logistics, managing ₹10-12 Cr+ in combined monthly media spends. - Own AOP and QBR-level planning for key accounts, defining annual media roadmaps and driving full-funnel strategy across brand and performance verticals. - Serve as the primary senior client partner across accounts, overseeing KPI delivery, escalation management, and identifying upsell and cross-sell opportunities. - Actively contribute to new business pitches, bringing strategic media planning and competitive insights to win high-scale accounts. - Drive AI adoption across team workflows, improving the quality and turnaround speed of performance analysis and client presentations. - Mentor team members through structured reviews, promoting a culture of data-driven thinking and strategic ownership.

- Managed full-funnel media strategy and planning for accounts across Aviation, Apparel, D2C, and GCC markets, overseeing ₹14 Cr+ in monthly media buying across Google, Meta, and programmatic platforms. - Led a team of 6, driving measurable outcomes including direct booking growth, digital revenue scaling, and significant improvement in lead quality across accounts. - Contributed to AOP and QBR discussions, aligning media strategy with broader business objectives for key accounts. - Drove end-to-end digital launch for a footwear brand, scaling revenue from zero to ₹50L/month through strategic channel mix and performance optimisation. - Managed international performance marketing for a GCC apparel brand across 6 markets, growing revenue 30% YoY through optimised ACOS and budget efficiency. - Improved lead quality by 1.5x-2x for home improvement clients while reducing Cost Per Qualified Lead by 50% within 6 months.

- Managed campaigns for Multiple LOBs of leading Telecom client, implementing data driven strategies to maximize the results - Excelled as an account owner, leading strategic planning on monthly, quarterly, and annual scales. Enhanced monthly retention and client servicing for all assigned accounts - Successfully converted numerous pitches to onboard brands, leveraging market research and competition analysis to deepen understanding of marketing dynamics - Spearheaded a series of experiments and analyses in UAC, yielding remarkable results by boosting install rates while concurrently enhancing conversion rates and scaling operations

- Directed and executed comprehensive marketing initiatives across multiple channels, including Apple Search Ads, Facebook, and various Google Ads platforms, for a prestigious luxury hotel brand. Utilized data-driven strategies to optimize ROI - Created data-driven media plans, utilizing historical trends and performance data to consistently enhance month-over-month brand performance - Proactively communicated with clients daily and weekly, delivering detailed performance updates and addressing needs promptly - Proficient in assessing campaign effectiveness using diverse cohorts within Branch, Singular (MMP), and GA4 to analyze performance metrics.

- Strategized and implemented app install and lead generation campaigns for two clients and for the firm itself leading to 10,000+ downloads in a period of 2 months - Conceptualized, planned and executed a marketing strategy for a restaurant client for the festive occasion of Durga Puja - Drafted and handled WordPress projects including creatives and content for 4 clients gathering business requirements and feedback directly collaborating with the client

- Conducted extensive keyword research for ~45 hours to enhance reach of ~50+ blogs and google ads in a period of 3 months - Drafted creatives and content for Flipkart publishing of 65+ products for a sleep care brand - Contributed to the enhancement of the company's website and rehauled client's website supporting WordPress development - Spearheaded creation of 120+ graphics for websites and social media posts mastering Canva for clients as well as the firm