David Francoeur
Head of Product Strategy & Innovation @ Orchestry
About
I build products that grow from good ideas into platforms people rely on every day. Over the years, I’ve helped young SaaS products find their market, scale globally, and mature into design-driven solutions trusted by enterprise customers. My background sits at the intersection of technical depth and real-world user experience, shaped by years of working in and around the Microsoft 365 ecosystem. I love working through ambiguity, finding the signal in customer feedback, and turning it into clear product direction.
Canada
Waterloo
Information Technology & Services
Product Management, Data-driven Decision Making, Product Marketing, Cross-functional Team Leadership, Product Design, Research, Project Management, Analysis, History, Chinese History, SharePoint, Microsoft Office, Military History, China, Writing, Editing, Administration, Microsoft Excel, Business Analysis, Leadership
Experience

Head of Product Strategy & Innovation
• Leading Orchestry’s long term product vision by connecting market insight, customer needs, and strategic opportunity to guide what we build and why it matters. • Driving innovation and early stage discovery, shaping new concepts, value propositions, and competitive positioning in the Microsoft 365 ecosystem while aligning cross functional teams. • Serving as a strategic storyteller who elevates Orchestry’s narrative, strengthens go to market alignment, and ensures our product direction remains bold, customer grounded, and outcome focused.

Director, Product
Kitchener, Ontario, Canada
• Spearhead a dynamic product team dedicated to defining and overseeing the product strategy, aligning it with company goals to drive innovation and growth. • Lead product lifecycle management, from ideation to launch, ensuring product-market fit and competitive advantage in the M365 B2B SaaS space. • Foster strong partnerships across departments (engineering, sales, marketing, and customer success) to ensure seamless product development and delivery. Advocate for customer needs through data-driven decision-making and regular feedback loops. • Champion the design and development of intuitive, high-quality products that deliver exceptional user experiences. Prioritize user-centric approaches and continuously refine product offerings to meet evolving market demands and customer expectations.

Practice Lead, Digital Workplace (Microsoft365)
Calgary, Canada Area
Practice Leadership ▪ As Digital Workplace Practice Lead, my role is to stay abreast of industry trends, best practices, platform capabilities and leverage my practical experience to tailor recommendations to meet user needs. A central responsibility of my role is to look across industries and projects to craft patterns and practices that can make our consulting team more effective in client engagements. These observations are gathered and honed through my interactions with a broad range of organizations who each bring unique challenges that must be carefully assessed. As a guide, I must navigate every conversation to bring these intricacies to light and prioritize those that impact our desired outcomes. I synthesize organizational context and produce strategic roadmaps that map recommended investments and efforts into the future. My passion for delivering experiences that are both robust and flexible continues to motivate me to design and build new things that make the workplace, and more importantly its stakeholders, more effective. Product Design ▪ As both a designer and solution architect, I thrive on developing and launching products and technologies that can more effectively support business processes. This involves identifying an opportunity, crafting a product vision, and creating a strategic product roadmap from conception to launch. Turning this vision into reality involves leading a cross-functional team and constantly iterating on design decisions that are founded in rapidly changing cloud environments as well as the evolving workplaces that rely upon them. These complex challenges drive me as a leader and serve as important reminders to listen to and to reflect upon the experiences of our users. Sales & Marketing ▪ Given the insight provided by my role and its oversight over projects and industry trends, I regularly contribute to both sales processes and marketing efforts that help ensure the company's long term success.

Solution Architect (Microsoft365)
▪ Supported our Sales team with technical expertise on the product and Microsoft365/Office365, both via calls with prospective clients, or in formal requests for proposal where I drafted detailed responses to complex requirements. ▪ Provided recommendations and guidance for the Bonzai product roadmap, both considering trends in the Intranet market as well as the evolving Microsoft ecosystem. ▪ Designed a Nielsen Norman winning "Best Intranet" ▪ Served as the primary point of contact for the firm's implementation partners across the globe. ▪ Represented the firm at Microsoft events, via speaking engagements (webinars) or blog posts. ▪ Provided the primary conduit between clients and the engineering team - advising engineering on suggested approaches to tackle defects and enhancements. ▪ Provided recommendations for the drafting of tailored client contracts and statements of work. ▪ Performed QA and provided feedback on alpha releases of the product. ▪ Assisted clients with analytics integration as well as the creation of customized reports. ▪ Designed solutions leveraging the Office365 suite including SharePoint, OneDrive, Flow, Forms, PowerApps, PowerBi, Teams and Yammer. ▪ Office365 Tenant Administration

SharePoint & Microsoft365 (Office365) Specialist
Calgary, Canada Area
As a Solution Delivery Specialist I specialize in how to design and implement SharePoint-based intranets using the Bonzai platform. As such, I bring considerable expertise in intranet best practices, as well as the technologies that underlie the Bonzai solution. My role is to guide clients through our Solution Delivery Process, which charts a proven course toward a new and improved intranet that will succeed for the long term. Responsibilities: ▪ Provided expertise and best practices for Office365 and SharePoint technologies. ▪ Designed the Information Architecture for new intranets, elicited through research and user story surveys and balanced against intranet best practices. Assisted with the refinement of this architecture via the analysis of the results from Card Sort and Tree Test exercises. ▪ Led clients through an iterative design process of the user interface involving wireframes and mockups. ▪ Ran workshops to educate clients on Governance, Content Planning, Metadata Taxonomy, and Migration Strategy; as well as led SharePoint 101, Bonzai Content Author and Bonzai Power User training sessions. ▪ Assisted with the continuous improvement of the Bonzai Delivery Framework, including its workshops and deliverables, as well as the Bonzai product itself through QA and enhancement recommendations. ▪ Documented client specifications and logical architecture for approval and reference. ▪ Configured client environments to specification, involving the configuration of search, user profile, and term store services. Customized landing pages, content types, columns, views, and web parts to align with wireframe designs and desired behaviour. Applications: ▪ Office 365 & SharePoint, including Flow, PowerBI, Teams, Yammer and PowerApps ▪ Google Analytics, Google Tag Manager and Google Data Studio ▪ JIRA & Confluence ▪ ZenDesk ▪ ShareGate ▪ Optimal Workshop ▪ Balsamiq ▪ SharePoint Search Query Tool ▪ SharePoint Manager ▪ SlickPlan

Sharepoint Specialist
Calgary
As a developer and business analyst working within Altalink's SharePoint team, I provide value by contributing to operational needs, supporting user inquiries, delivering training, and offering technical expertise, analysis and development for capital projects involving the expansion of SharePoint across the corporation. I am familiar with SharePoint 2007, SharePoint 2010, SharePoint 2013, Office 365, and Project Server as well as an experienced user of Nintex Forms, Nintex Workflow, SharePoint Designer, InfoPath, Gimmal, ShareGate and Metalogix. I also possess working knowledge of HTML, CSS, and Javascript (eg. JQuery). Applications: ▪ Microsoft365 (Office365) & SharePoint 2007, 2010, 2013 ▪ Remedy ▪ ShareGate ▪ Nintex ▪ SharePoint Designer ▪ SharePoint Search Query Tool ▪ SharePoint Manager ▪ Microsoft InfoPath ▪ Microsoft Project ▪ Powershell

Sharepoint Specialist
Calgary, Canada Area
As a SharePoint specialist I was contracted to serve as business analyst and lead developer on the design and implementation of a new HR solution built in SharePoint. Applications: ▪ SharePoint 2010 ▪ SharePoint Designer ▪ Microsoft Access ▪ Microsoft InfoPath ▪ Microsoft Project ▪ Powershell

Project Manager
Lacombe, AB
As a Project Manager at AFSC I was responsible for leading numerous projects from initiation to completion and contributing to the continued success of the Project Management Office. Responsibilities: ▪ Planned and led complex multi-stakeholder projects to achieve the strategies of the corporation. ▪ Managed resources and budgets using PMI best practices to deliver projects on time, on budget, and within scope. ▪ Contributed to the refinement of the Project Management Office’s (PMO) processes, tools and methodologies. ▪ Participated in the request for proposal (RFP) procurement process to acquire vendors to assist the project. ▪ Provided ongoing reports to project stakeholders and steering committees.

SharePoint Analyst (concurrent with other roles)
Lacombe
- Championed SharePoint at the corporation, becoming the lead power user for AFSC’s 56 branch offices across the province. - Used technical knowledge, business acumen and interpersonal skills to develop solutions to satisfy business objectives. - Designed, configured and administrated new intranet. - Served on the SharePoint Tactical Team, executing on the corporation’s strategic SharePoint objectives. - Developed SharePoint training plans, executed training, and supported user enquiries in person, on the phone, or via webconference. - Designed and implemented customized InfoPath or SharePoint forms to expedite or improve business processes. - Experience with SharePoint 2010, SharePoint 2013, SharePoint Designer, Office 365, Microsoft Project, and Project Server.

Portfolio Management Office Analyst
Lacombe, AB
- Assisted the Project Management Office (PMO) with the design and implementation of new technologies and processes. - Championed technological innovation in project planning and delivery using enterprise project management tools. - Relied upon for project reporting and portfolio analytics. - Acted as the administrative coordinator for the Opportunity Assessment Team (OAT) – a committee made up of senior leadership tasked with overseeing the corporate portfolio’s intake process.

French Tutor
Private

Bilingual Document Editor
Fort Frontenac, Kingston
- One of two bilingual editors in the Document Management Group at Fort Frontenac. - Edited and prepared French technical publications intended as course materials for the training of new officers.

Website Developer
Private Contract

Teaching Assistant
Kingston, Ontario
- Assisted professors with the instruction of undergraduate courses. - Carried out a variety of teaching duties including leading seminars for up to 60 students, marking quizzes, exams and essays; meeting with students, administering online course resources, and submitting grades. - Relied upon to design and manage course content websites.
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