Viet-Duy Tran

- 360 Brand Management: Led the development, execution & management of NutiMilk fresh milk IMC campaigns, both ATL & BTL channels, partnering with cross-functional teams to implement brand activities (trade execution, digital communication, packaging development, consumer promotion, sponsorship). - Contributed to AOP and long-term brand building strategy. - Led digital experience projects for Liquid Milk category, especially NuVi Mega Brand. Achievements: - NutiMilk’s YoY revenue uplifted 80%, with significant results in D2C (commercial livestream on farm) and MT (sampling activities) channels. - Launched NutiMilk pasteurized milk (NPD) on MT channels on timely delivery. - Successfully transformed NuVi World AR Packaging Game from website to app to improve users’ experience.

Account: UNILEVER - TOTAL HAIR CARE CATEGORY Ecommerce Planning (40%): - Developed strategies based on a market analytics, eCommerce Affiliate marketing trends and product portfolio demand - Managed various workstreams with internal and external stakeholders, including Ecommerce Retailers (Shopee, Tiki, Lazada), Social Commerce Channel (TikTok) and Affiliate Publishers to deliver campaign objectives. Campaign Execution and Performance Optimization (60%): - Analyzed, tracked, and optimized on an ongoing basis effective benchmark for measuring the campaigns performance including GMV, ROAS - Optimized promotional effectiveness on eCommerce Campaigns, specific Affiliate Programs, and well collaboration with KOL/KOCs to win D-day and achieve P&L monthly. - In charge of campaign implementation, and budget management on relevant eCommerce platforms (Tiki, Shopee, Lazada), other online acquisition channels: affiliate marketing, social commerce media (TikTok), to achieve GMV target

- Developed tech product portfolio based on regional plan for D2C & Digital Marketing business with tech platforms/ products as AnyDigital, AnyTag, AnyShop & AnyX - Enhanced knowledge on D2C products/ platforms & market trends on consuming D2C services (Marketplace, TikTok Shop, brand.com), especially for FMCG industry - Led the pitch/ project with cross-functional teams to ensure clients' KPI setting on brand communication or sales conversion - Analyzed clients’ portfolio to map with market & consumer insights to generate marketing concept & direction for potential prospecting client pool. - Contributed on KPI & operation cost planning and assisted Business Head to fulfill

Business Operation Rotation: - Acquired knowledge & management skills in Media, Integrated MarCom & Influencer Marketing projects - Assisted Business Head in account management, budgeting, cash plan, KPI setting and team management to solve clients' brief - Worked with cross-functional team to ensure single minded communication message is created in line with the brand building communication plan, consistent with category needs based on client brief. - Monitored and reviewed campaign effectiveness with setting KPIs to improve campaign operation & outcomes. - Managed marketing budget within agreed targets and aligned relevant stakeholders. Strategic Planning (Functional) Rotation: - Acquired knowledge & practice on strategic communication planning for ATL & BTL campaigns, especially Social Outreach/ SNS, UGC-centric, Rebranding & D2C-oriented - Researched & analyzed data (market, consumer, product) to define strategic approach & direction planning (desk research & tool-integrated)

- Developed media strategy for brands including annual phasing and budgeting to achieve brand KPI’s - Updated the latest media trends & behaviors to find new media approach and map on full funnel (Branding, Lead Generation, Re-targeting. CPAS) - Operated and optimized Meta, Google & TikTok ad performance following aligned media objectives (Branding & Conversion) - Tracked and analyzed digital data to report weekly/ monthly improve the performance by using technical tool: Fanpage Karma, Data Studio. Achievement: - Reached 124% of qualified leads KPI for ATS with digital-led approach and full-funnel optimization - Reached 150% of branding KPI (Impression & engagement) for BIDV Metlife Social AWO 2022

- Administrating clients' social media channel (customer service, content plan, content editing, etc) - Studying basic knowledge on digital ads setting (real-time report, leads updating) - Supporting production team (on set, writing script) - Organizing internal/small scale events (MB Ageas Life, LanChi Mart, etc) - Social bookings (KOLs, micro-influencers) - My client: Panasonic Vietnam, Nagakawa, MB Ageas Life, LanChi Mart, etc.

ISC-UKEAS is an education solutions company in which Vietnamese student will be offered personal support and consult to study abroad. The company hired me for: - Creating communication and PR plan for Study World Fair 2020 - Facilitating and supervising on fair day

- Leading a group of 5 to activate in customer-experience area. - Supervising the flow of the event. - Assisting the General Director if necessary

Throughout my working time in Excel School, I have helped hundreds of IELTS takers reach their desire band score: - being a private tutor for who in need - being a mock-speaking examiner