Devon Norris

o Developed and executed public relations, social media content, promotion, and engagement o Managed influencer/blogger outreach, created and negotiated contracts, and secured blog & social media posts o Secured online & print press in top-ranked women’s publications including InStyle, Hello Giggles & Galore o Wrote and developed weekly blog posts o Analyzed, reviewed, and reported on effectiveness of campaigns to maximize results o Assisted with local events and photoshoots

o Assisted top-tier stylists, celebrities, and bloggers in the showroom daily o Helped with pitching and reporting for the Mikael D client account o Coordinated all sample trafficking, couriers, shipments, and deliveries o Fulfilled sample requests and ensured items were delivered in a timely manner o Input new inventory into Fashion GPS system o Researched new talent to maximize PR opportunities o Tracked and filed online and print press o Merchandised and maintained showroom cleanliness

o Loaned samples to top-tier stylists and editors to be placed on high-profile celebrities and in major publications o Helped develop and implement targeted VIP/influencer strategy in line with brand’s image o Created and distributed weekly sample pulls report and celebrity placement report to the entire company o Tracked celebrity placements and created press clips o Distributed look books to maximize placement possibilities o Coordinated samples between international press offices o Requested credit from major online publications to maximize brand exposure o Managed office budget, submitted expense reports, booked travel, and more o Built and maintained excellent relationships with stylists, editors and press contacts

Assisted stylists, celebrities, and editors in the showroom on a daily basis Tracked clothing items on loan with stylists and editors Updated databases, conducted research, created social media content and performed other general office duties Wrote press materials, made press kits, and managed editorial clippings and activity reports Gifted celebrities, stylists, editors, and other industry professionals Managed phones and e-mails throughout the office Maintained showroom and office cleanliness Coordinated a fall press preview for stylists, editors, and other industry professionals to see the fall collections of the companies represented by Red Light PR

Shipped orders to preferred vendors daily Created inspiration boards monthly to assist Holly Morgan in finding ideas for her new collections Reformatted e-mail database to help expand sales Assisted in facilities management

Terry J. Lundgren Center for Retailing