Devi Prasanna Pradhan

Vice President Marketing @ iServeU

About

Fintech Growth Strategist | Digital Marketing & Communication Leader | Performance Marketing | SEO | Brand Positioning With over a decade of experience in digital marketing, fintech growth strategies, and data-driven decision-making, I specialize in building and executing high-impact marketing campaigns that drive customer acquisition, engagement, and brand loyalty. As DVP - Digital Marketing & Communication at LoanTap, I led multi-channel marketing initiatives that enhance visibility and revenue growth. Currently, as VP-Marketing at iServeU, I look after end-to-end marketing and communication activities for the B2B SaaS products. Key Expertise: ✅ Performance Marketing (SEO, PPC, Social & Display Ads) ✅ Growth & Acquisition Strategies for Fintech Brands ✅ Data Analytics & Consumer Insights-Driven Marketing ✅ Go-to-Market (GTM) Strategy & Digital Campaign Execution ✅ Media Planning (TV, Print, OOH, Digital) ✅ Brand Storytelling & Content Marketing Notable Achievements: 🏆 Recognized among the "Top 25 Emerging Digital Leaders" for impact in fintech marketing 🏆 Led the BICRI Project, revolutionizing MSME lending through digital innovation 🏆 Awarded Crusader Award 2016 & Feather in My Cap (Team & Individual) for excellence in marketing leadership 🏆 Spearheaded high-performing digital campaigns that increased lead generation by 40% and improved ROI by 25% Current Focus: At iServeU, I craft and optimize cutting-edge marketing strategies to maximize reach, customer engagement, and revenue growth. By integrating performance analytics and relevant user engagement I ensure fintech solutions reach the right audience at the right time. 💡 Passionate about fintech innovations, Martech trends, and growth hacking, I actively explore emerging technologies and data-driven insights to fuel business expansion. Let’s connect to discuss fintech marketing strategies, digital transformation, and the future of performance marketing!

Country

India

City

Bhubaneswar

Industry

Financial Services

Skill

Performance Marketing, Growth Hacking, SEO Strategy, PPC Advertising, Data-driven Marketing, Content Strategy, International Marketing, Marketing Analytics, Public Relations, Campaign Development, Mentoring, Business Administration, Lead Generation, People Management, Key Performance Indicators, Digital Marketing Channels, Customer Journeys, Data Analytics, Influencer Marketing, Social Media Optimization (SMO)

Experience

Vice President Marketing

iServeU

2025-6 - Present · 1 yr 4 mos

Bhubaneswar

DVP - Digital Marketing & Communication

LoanTap Financial Technologies

2024-4 - 2025-6 · 1 yr 3 mos

Pune, Maharashtra, India

I lead the strategic planning and execution of digital marketing initiatives to drive brand growth and customer engagement. My key responsibilities include: - Project Leadership: Right now working on the launch of the BICRI project, a groundbreaking initiative aimed at revolutionizing MSME lending. - Go-to-Market Strategy: Developing and implementing comprehensive GTM strategies to ensure successful market entry and adoption of new programs. - Campaign Management: Managed multi-channel digital campaigns that increased lead generation by 40% and improved ROI by 25%. - PR & Communication: Working closely with media to ensure the right word is spread and we get optimized SoV and delivering all CorpCom and MarCom requirements -Data-Driven Insights: Leveraged data analytics tools to optimize campaign performance, reducing CPA by 25%. -Innovation and Trends: Staying abreast of industry trends and emerging technologies to keep our digital marketing efforts cutting-edge and competitive.

AVP - Digital Marketing

LoanTap Financial Technologies

2021-12 - 2024-3 · 2 yrs 4 mos

Pune, Maharashtra, India

Manager - Digital Marketing & Branding

The Federal

2019-4 - 2021-12 · 2 yrs 9 mos

Chennai, Tamil Nadu

Manager - Digital Marketing & Strategy

SRM IST Chennai

2019-4 - 2021-12 · 2 yrs 9 mos

Chennai, Tamil Nadu, India

Product Manager

Faceecho.ai

2018-8 - 2019-4 · 9 mos

San Francisco Bay Area

I work as a Product Manager and a lead to the product and marketing team of the visionary product - SideGuide.

Business Manager

dentsu X

2017-3 - 2017-12 · 10 mos

Mumbai Area, India

My responsibilities include media planning and strategy building. I get to work closely with media vendors from TV, Print, OOH and Radio. Plan optimization and opportunity identification are my speciality.

Marketing Strategist

Asymmetrique

2016-4 - 2017-3 · 1 yr

Mumbai Area, India

My responsiblities include and not limited to project management and creating digital marketing campaign strategies for brands. The digital campaigns range from simple SEO/SEM and Social Media to Lead Nurturing by Drip Campaigns, Remarketing through Marketing Automation and Developing new-age engagement plans for the consumers both B2B and B2C that result in top of mind recall for the brand. As a part of project management role I have close interactions with client, creative team, technology team and performance marketing team to make sure seamless deliveries.

Summer Intern

AWL Agri Business Limited

2015-4 - 2015-6 · 3 mos

Bhubaneshwar Area, India

Sales & Marketing Intern. I was responsible for conducting a perception survey for Fortune Soya Chunks among retailers and consumers and submit weekly and monthly reports. The reports included the insights and recommendations drawn from the indepth interviews and covered areas like pricing, distribution, product preference and brand perception.