devin sandoz

My team focused on the fundamentals of the Uber app, from the homescreen to ride requests to the pickup experience. We worked with the product team to make sure that Uber was building features that addressed key rider needs, and built campaigns that brought the magic of our products to life. In 2018 we designed a US brand campaign around product innovations and launched more than 10 net new features in 90 days. We also launched Uber Lite, a new version of the Uber app designed to take up less storage space and work well in low connectivity, especially important in countries where mobile computing is less developed.

* Developed marketing strategy and communications for Google * Photos and Google * Communities * Worked with Product Managers and Software Engineers on new product development * Conducted ongoing work to optimize the first-time user experience and in-product engagement

Led marketing and communications for the new AdWords interface in 2009, the largest set of UI changes ever made to the product. - - Worked with AdWords Product Managers and Engineers to design successful products. - Developed core positioning and launch communications strategy for AdWords features such as integrated AdWords reporting, site & category exclusion on the Google Display Network, and CPC bidding for placement targeting. - Researched and communicated insights advertisers could use to improve their marketing performance (for example, the whitepaper "CPA Performance Trends on the Google Display Network http://www.google.com/ads/research/gcnwhitepaper/)

Led integration of Google Play into Android and Retail marketing, including Google Play's presence in carrier stores, partner retail environments, and Google-owned retail spaces. - Product marketing lead for Google Play for Education, a special version of Google Play developed specifically for K-12 schools.

I led the team of PMMs focused on our global rider products, including Uber for Business. I was able to build and retain a team of strong PMMs, define the role of PMM in the product development process, and build strong collaborative relationships with Uber's product leadership. Some highlights during my time in this role: - Building and launching Uber Rewards: a first-of-its-kind loyalty program with perks designed for frequent ridesharing users. My team was able to drive mass awareness, as well as broad adoption among the most strategic cohorts of riders. - Owning branding and positioning for Uber Comfort, a new "economy plus" ride option starting in the US. We were able to land clear press messages about the most compelling features and drove in-product adoption to exceed initial targets. - Partnering closely with the growth team to design and pilot new surfaces for effective rider communication within the app. - Creating joint product + marketing plans for Uber's biggest opportunities, including Airports & Business rides