devanshi chhabra

As a Business Development Executive at Performance Launchpad, I focus on driving global growth through data-driven user acquisition and performance marketing strategies. My role involves identifying potential business opportunities, building long-term client relationships, and developing marketing solutions that deliver measurable results across App, Web, and DSP channels. I work closely with internal teams to plan, execute, and optimize campaigns that align with client KPIs and market objectives. With a strong foundation in digital marketing, campaign strategy, and performance analytics, I help brands scale effectively across diverse verticals including Gaming, E-commerce, Fintech, Utilities, and Entertainment. Passionate about growth, innovation, and strategic partnerships, I aim to create impactful marketing experiences that turn data into results and brands into success stories.

Expanded Datsme AI’s market presence through targeted campus promotions and strategic outreach in Delhi, driving app downloads and user engagement Conducted engaging surveys and interviews to create original content on friendship and bonding for the app’s platform Collaborated cross-functionally to execute marketing campaigns, supported offline and online brand initiatives, and contributed actively to Datsme’s growth

As a Social Media Intern at EDMS Pvt. Ltd., •Created and executed engaging content strategies that boosted brand visibility and attracted a wider audience across multiple social media platforms. • Planned and managed end-to-end social media campaigns, resulting in a 35% increase in engagement within just 2 months. • Enhanced SEO efforts by optimizing content and strategies, leading to higher search rankings and increased organic traffic. • Strengthened brand promotion by implementing innovative content marketing techniques and community engagement strategies. • Collaborated with cross-functional teams to deliver impactful campaigns on time, ensuring creativity, reliability, and measurable outcomes. • Gained hands-on experience in content marketing, campaign analytics, SEO, and audience engagement, developing a strong foundation in digital marketing.