Devanand J.

Head - eCommerce & Marketing @ Equal

About

I'm seasoned eCommerce leader with a passion for driving digital innovation and enhancing customer experiences. I specialize in crafting strategic initiatives that fuel revenue growth and foster long-term brand loyalty.

Country

India

City

Rajasthan

Industry

Consumer Goods

Skill

Inventory Planning, Advertising, Landing Pages, A/B Testing, Reporting, Online Content, Search Engine Optimization (SEO), Marketing, Content Management Systems (CMS), Digital Marketing, E-commerce, Online Marketing, Microsoft Excel, Brand Development, Digital Strategy, Business Strategy, Business Development, Product Marketing, Project Management, Competitive Analysis

Experience

Head - eCommerce & Marketing

Equal

2021-10 - Present · 5 yrs

Jaipur, Rajasthan, India

• Serve as a point person between the marketing team and the CEO as well as offer training and guidance. • Managing the marketing budget, entire brand management, product management, product marketing, promotions, build marketing strategy, drive customer research and ROI optimization.

Head Of Ecommerce

Equal

2018-10 - 2021-10 · 3 yrs 1 mo

Jaipur Area, India

• Develops business plan and annual budget for e-commerce function. Supervises development efforts including content design and update. • Devise Sales strategies with the goal of increasing points of distribution, product positioning, consumer awareness, trial, conversion and ultimately user acquisition. • Track, forecast and translate reports to measure ROI.