Dev Surti

Product leader with 12 years of experience building and scaling enterprise SaaS products across BFSI. I’ve led 0-1 and 1-n builds across CRM, customer acquisition, cross-sell, and workflow platforms, focusing on user-centric and metric-driven outcomes.Most recently, I led Lending Cloud at LeadSquared, building an AI-powered customer acquisition platform for financial institutions. I’ve driven AI initiatives including co-pilots and agentic workflows to improve decisioning and productivity, while leading product teams and delivering measurable business impact.Key skills include Product Strategy & Roadmapping, 0-1 & Scale (Product Lifecycle), Enterprise SaaS Platforms, BFSI / Fintech Product Development, AI Product Strategy & Agentic Workflows, Customer Acquisition & Growth Systems, Cross-sell & Monetization Engines, Workflow Automation & Platform Design, Data-driven Product & Metrics, User Research & Problem Discovery, Rapid Prototyping (Codex, Claude, AI tools), API-first Architecture & Integrations, GTM Strategy & Product Adoption, Stakeholder & Team LeadershipResult-oriented, Collaborative and Motivated by nature, I believe in taking responsibilities & initiatives and seeing them through with high commitment. Education: MBA from NMIMS Mumbai, with specialization in Finance & Operations (2012-14)B.Tech in Mechanical Engineering from Nirma Institute of Technology, Ahmedabad (2005-09)