Dev Gupta

Working as an SEO Intern in the Marketing Department, focusing on keyword research, on-page optimization, and performance tracking using tools like Google Analytics and Search Console.

•Designed a full-funnel performance marketing strategy (TOFU, MOFU, BOFU) •Allocated budgets across Search and Paid Social channels •Defined key KPIs: CTR, CPC, CPA, ROAS •Built audience segmentation and targeting framework •Developed A/B testing structure for creatives and landing pages •Created optimization and scaling roadmap based on performance metrics •Presented strategy and received highest evaluation

• Conducted keyword research based on search intent analysis • Performed on-page SEO optimization (meta tags, headings, internal linking) • Designed content cluster & topic authority framework • Analyzed competitor ranking gaps • Proposed technical SEO improvements (crawlability, site speed, indexing) • Built SEO roadmap to improve organic visibility