Destiny Thomas

- Spearhead client social workstreams, social research and planning - Lead collaboration with cross-functional creative teams - Revamp and manage internal agency social channels and strategy - Lead cross-functional teams on Influencer activations and campaigns - Constantly educating and advocating for various social platforms internally while being the go-to expert for client questions and optimizations - Lead content strategy, social listening, and in-platform research to: create social video ads for a host of 3M brands, a commercial for Chipotle, a social strategy playbook for Affirm, an IRL activation, and partnership ideas for Carter’s, a viral influencer activation for Peelz, and monthly social content and the annual cookie sales campaign for Girl Scouts USA.

- Kickstarted all social media research and strategy development, and partnered with the senior strategist to manage implementation and timing. - Publish social content for internal agency accounts, and client social accounts. - Conducted detailed social listening and measurement of online culture, conversations, and buzz to inform social media and cross-functional strategy, as well as new biz. - Revamped and took ownership of the Zambezi agency newsletter BITES. - Started an internal social media newsletter called Social Scoop to promote agency platform education and inspiration. - Owned all influencer research and identification for social and digital-first client projects. - Closely partnered with the Senior Strategist to manage client social content and reporting. - Revamped internal agency social and online brand voice through a more templatized approach and detailed content pillars. - Collaborated with creatives and cross-functional teams, as both a critical member of the strategy team and as a social media expert. - Wrote and shared weekly social platform changes, trends, and thought leadership. - Helped develop briefs that identify platform best practices, and get clients inspired about social, by identifying marketing problems, researching audience/brand/cultural insights, and analyzing trends/results. - Managed analytics reporting platform (Brandwatch), to analyze web traffic metrics and implement solutions to improve online presence.

In this position I answer customer calls to address inquiries and concerns within set productivity guidelines. Everyday I exchange complex and sensitive information with internal and external customers while acting as a patient advocate who is informed and empathetic. I am expected to recognize financial, medical and legal risks based on data collected during customer interactions and follow the appropriate procedures, while being responsible for independently managing my own work queues and tasks within strict productivity standards to uphold an efficient team.

As a team member I was responsible for the cleanliness of the back of house, smoothie bar and lobby at all times. I cleaned and prepped smoothie ingredients for the team. I upheld the standards of knowledgable customer service when taking orders at the smoothie bar, as well as large catering orders over the phone. I worked efficiently with my fellow team members to make smoothies, complete catering orders, and assist customers in choosing the right vitamins and nutritional supplements to help them reach their health and fitness goals. Working at Smoothie King really taught me how to be an efficient member of a fast paced team.

I assisted with the design of online marketing courses, marketing plans, and brand strategy. I also managed company social media accounts, and wrote copy. This opportunity taught me how to use communication software and technology to reach an audience. I got to expand my knowledge of Creative Suite, Canva, Constant Contact, Mailchimp, and Hootsuite beyond the classroom.

I spent the fall semester of my senior year participating in the Disney College Program at Walt Disney World. I attended Disney University and participated in workshops about career-building with the company. I started my program working for the 2018 Epcot Food and Wine Festival. Next I began a Merchandise role at the biggest Disney Store in the world. The skill this opportunity taught me the most is how to prioritize guest service to uphold brand identity.