Destina Öztürk

Trade Marketing Manager(Shell Lubricants & Varta Batteries) *Preparation and follow-up of lubricant marketing activities, campaigns, investment budgets and agreements of the lubricants sales team of 72 people, management of signage and cladding works within the scope of investment agreements, *Promotional activities and customer event organizations (include purchases), *Execution of fair organizations, *Management of customer loyalty practices, *Creation and execution of marketing strategy and plan to achieve commercial targets by utilizing all relevant media and channels, *Collaborate with cross-functional teams to execute campaigns across multiple channels (e.g. email, social media, digital advertising, events, press, etc.) *Create and manage project timelines, planning and budgets, *Use data to analyze campaign performance metrics and optimize programs, *Managing similar practices on behalf of Varta batteries, which we have been distributing for the last year.

•Led the strategic effort to recover lost lubricants customers across 5 provinces in Cukurova Region, contributing to the revitalization of key accounts and driving sales growth. • Developed and implemented targeted marketing strategies, including the use of new tools and e-commerce platforms, to effectively engage and re-acquire lost customers. • Achieved an average recovery rate of 31% for lost customers by focusing on personalized customer loyalty initiatives and conducting in-depth field visits. • Managed a dual responsibility, balancing both marketing development and direct sales representation across all lubricant product groups(HD-Industrial and Automotive), ensuring alignment with company goals and regional sales targets. • Played a key role in enhancing customer relationships, boosting brand loyalty, and increasing overall sales performance in a competitive market.