Desmond Tan

As Head of Emerging Market at Maxis, I led a dynamic team focused on driving growth untapped and high-potential segments within the Enterprise space. My core responsibility was to expand Market share through strategic penetration into new verticals. Together we focused on helping Maxis Keys Accounts embrace digital transformation - through connectivity, cloud, IoT, and integrated ICT solutions. By aligning our go-to-Market approach with industry-specific pain points, we positioned Maxis as a trusted digital partner, not just a Telco. Clients across diverse industries including Manufacturing, Clients across diverse industries including Manufacturing, Logistics, Retails and Hospitality.

As of Head of SME for Northern Region at Maxis, I led a high-performing sales organisation across Penang, Kedah, Perak and Perlis. My role focused on developing regional market strategies, expanding Maxis's footprint in fixed and mobile solutions, and delivering value-added services to support business resilience and growth. Key initiatives included segments focused campaigns, digital-first adoption programs, and structured sales execution plans that resulted in consistent YoY revenue growth and stronger customer engagement.

As Branch Manager, I lead operations to drive profitability and optimize Return on Capital Employed. I am responsible for developing and executing a business plan, managing daily activities, and ensuring adherence to company policies. My focus includes customer acquisition, retention, cross-sales, and delivering excellent customer service. I coordinate sales, purchasing, distribution, and staffing while motivating and developing my team to enhance performance. I also interpret financial data, implement marketing strategies, and address complex managerial challenges to ensure the branch's success.

As Head of Sales for Penang and Kedah, I lead the sales strategy for Toshiba's digital and print solutions, focusing on government, SME, and corporate sectors. I manage a dedicated sales team, driving the end-to-end sales process from lead generation to contract execution. My role involves setting and exceeding sales targets, coaching the team to improve performance, and providing solutions that meet client needs. I also prepare forecasts, analyze sales activities, and present results and strategies to senior management. Additionally, I plan and coordinate events, seminars, and exhibitions to support business growth.

Responsible for Penang and Kedah Sales Quota. Managing the Digital & Print Solution sales division on Toshiba MFP office equipment products for government, SME and corporate segment. Managing Sales Team and responsibility for the sales process from initial point of contact (lead generation), presentations, proposals, through contract negotiations and execution. Meet/exceed minimum quarterly and annual sales objectives. Preparation of reports, forecast/commitment, monthly presales activities analysis and presentation to management on sales review and plans. Schedule plan for quarterly activities on seminar, exhibitions, events and sales activities.

Responsibilities: 1. Handling Canon multifunctional machine and document management software. 2. Provide direct marketing and sales support to corporate customer, government and education sector 3. Manage, help generate and qualify as well as process sales leads. 4. Responsible for maintaining customer, prospects and penetrate into competitor databases.