Desiree Caterini

Leading sales strategy and ops for big advertisers in Mercado Ads focused on hardline industries such as: Household Appliances, Construction & Industry, Furnishing & Houseware, Sports, Autoparts, Health and Toys & Babies.

Leading the sales team responsible for generating and nurturing partnerships within brands and agencies for Rakuten Advertising Affiliates and Rakuten VIKI for LATAM region, coaching & leading towards a defined quota, managing a high-performing sales team by recruiting excellent talent, retaining, and rewarding existing talent, utilizing resources efficiently and acting as an online media expert and evangelist for promoted products that from the company, providing direction to drive creative and long-term improvements to overall offering constantly innovative ways to balance revenue opportunities. Leaded the Rakuten VIKI Ad Sales in Latin America and developed the strongest portfólio of advertisers for the Affiliate Network always supporting sales team to achieve goals & targets.

Leading the Sales Development Team for Rakuten Advertising Affiliate Solutions in Brazil market, responsible for sales quotas, pipeline development alongside the team, developing and training new talents.

As the Lead of Business Developer Manager at Dunnhumby, I was responsible for managing and developing an important team of sales rep holding a book of business composed by the largest retailers and FMCG from local market for digital media products and data analysis, looking forward to provide better insights and inputs for advertising and client acquisition.

Leading the brazilian sales and partnership operation with distributors, co-producers, television channels and video platforms for new projects from the company, playing an important role representing the board locally.

As a Senior Sales Executive at Rakuten Marketing, I worked with top brazilian advertisers and agencies, helping each unlock the full potential of Linkshare’s unique platform and the engagement media solution.

Responsible for leading the SDR team, leading a Tier1 portfolio of advertisers in the Brazilian market focusing on sports. Also responsible for developing projects tied to games sponsorships online, capturing, distributing content and creating solutions linked to the sports media.

Portfolio management with major clients for media sales. Monitoring results of active campaigns, upselling, performance planning and driven results delivery.

Assistance to the sales department for media plans; customer assistance for running campaigns, optimization and final feedback; Interface between client and company for the development and execution of projects involving other areas beyond the media buying (eg editorial, video production). constant monitoring site audience, possibilities of new projects and content with the editorial team.