Desiree C.
Chief Executive Officer @ reformher Pilates
About
My work sits at the intersection of operations, movement, and conscious leadership. I come from regulated environments where clarity, accountability, and systems matter. Today, I bring that same discipline into wellness, pairing strong infrastructure with thoughtful design and purpose-driven growth.Alongside building businesses, I’ve trained in movement, wellness, and self-leadership. That journey has shaped how I lead: with intention, resilience, and a deep respect for the seasons women move through, physically, emotionally, and professionally.reformher is about more than Pilates. It’s about creating space for women to reconnect with themselves, build strength from the inside out, and belong to something meaningful.Join the movement here: www.reformher.ca
Canada
Lethbridge
Health, Wellness & Fitness
Software Development, Entrepreneurship, Community Engagement, Entrepreneurship • Business Development • Strategic Planning , Conscious Leadership, Personal Development, Emotional Intelligence, Movement Observation, Foundational Verbal Cueing, Exercise Demonstration, Client Safety Awareness , Modifications for Different Bodies, Body mechanics, Exercise Progressions & Regressions, Functional Movement Awareness , Breath & Movement Coordination , Alignment & Posture Core Engagement & Stability , Operations Management, Business Process Improvement, Business Development
Experience

Chief Executive Officer
Lethbridge, AB
Lead vision and strategy for Canada’s first 24/7 women-focused Reformer Pilates studio Oversee financial planning, capital strategy, and cash flow management Drive membership growth and revenue performance Lead studio launch, operations, and technology integration Build community partnerships and brand presence in Lethbridge Recruit, train, and develop coaching team Guide long-term expansion strategy

Customs Entry Clerk
Canada
-Manage my clients low value shipments under $3300. -Review invoices, manifests and other supporting documents for conformity to customs and corporate regulations. -Obtain customs paperwork by calling client when required. -Verify documentation for rating compliance.

Customs Accounts Analyst
Calgary, Alberta, Canada
-Worked with Customs Operations Team to process the clearance of shipments, crossing at all ports across Canada. -Processed clearances using Single Window Initiative and IID -Analyzed shipment documentation to determine the correct importer of record, along with the applicable tariff, duty and tax rates -Communicated with carriers and Canada Border Services Agency to see that shipments are set-up for customs clearance. -Prioritized and completed work according to client demands, customs requirements and Customs Operations Team operating procedures

Customs Release Agent
World Wide Customs Brokers
Calgary, Alberta, Canada
-Managed all of the low value shipments under $3300. Managed all after-hours and weekend high value shipments. -Was a main point of contact for clients and provided guidance on import requirements as required. -Managed and coordinated client disputes on invoices. -Created an excel database to organize rail, ocean, truck, and air shipments. -Organized all courier shipments. Reviewed invoices, manifests and other supporting documents for conformity to customs and corporate regulations. -Obtained customs paperwork by calling client when required. Verified documentation for rating compliance. -Prepared and submitted release packages to Canada Customs. Provided accurate information and assistance to customers requiring information. -Processed B3 and B2 entries to meet Company and Canada Customs compliance standards. -Managed all after-hours calls, rejects, and any issues clients or drivers were having at the border.

Founder
The Brilliant Baby Bump
Medicine Hat, Alberta, Canada
• Built and grew a national women’s pelvic-health and prenatal wellness business • Developed digital resources and client programs focused on core and pelvic-floor health • Led awareness and advocacy initiatives, including a pelvic-health campaign read in the House of Commons • Managed operations, marketing, customer service, and partnerships • Successfully exited the business through sale

Customs Officer
Wildhorse, Coutts, Edmonton
-Conducted inspections and investigated commercial and personal shipments. -Issued AMPS penalties. -Collected and seized evidence; prepared and submitted information and reports to management, investigations, and intelligence for prohibited goods found in shipments. -Liaised with stakeholders such as brokers, warehouse personnel and importers to identify improvements and efficiencies. -Enforced legislation.
Education

Legal Assistant/Paralegal
Developed skills and knowledge within the parameters established by the Law Society of Ontario (LSO) and the Law Society Act. Developed written and oral advocacy skills, ethical and professional conduct in legal processes, administrative law, alternative dispute resolution, highway traffic act, small claims court, administrative tribunals, torts and contracts, employment law, immigration, and residential tenancy. Learned sound theoretical and practical foundation in all areas of authorized legal practice, legal ethics, small business practice and business management skills. Learned the structure, work and organization of the Ontario court system, and of quasi-judicial administrative boards, tribunals and regulatory bodies. Learned how to work as an effective legal team member.
Desiree C.'s Contact Information
Phone
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