Desiree C.

Desiree C.

Chief Executive Officer @ reformher Pilates

About

My work sits at the intersection of operations, movement, and conscious leadership. I come from regulated environments where clarity, accountability, and systems matter. Today, I bring that same discipline into wellness, pairing strong infrastructure with thoughtful design and purpose-driven growth.Alongside building businesses, I’ve trained in movement, wellness, and self-leadership. That journey has shaped how I lead: with intention, resilience, and a deep respect for the seasons women move through, physically, emotionally, and professionally.reformher is about more than Pilates. It’s about creating space for women to reconnect with themselves, build strength from the inside out, and belong to something meaningful.Join the movement here: www.reformher.ca

Country

Canada

City

Lethbridge

Industry

Health, Wellness & Fitness

Skill

Software Development, Entrepreneurship, Community Engagement, Entrepreneurship • Business Development • Strategic Planning , Conscious Leadership, Personal Development, Emotional Intelligence, Movement Observation, Foundational Verbal Cueing, Exercise Demonstration, Client Safety Awareness , Modifications for Different Bodies, Body mechanics, Exercise Progressions & Regressions, Functional Movement Awareness , Breath & Movement Coordination , Alignment & Posture Core Engagement & Stability , Operations Management, Business Process Improvement, Business Development

Experience

reformher Pilates

Chief Executive Officer

reformher Pilates

LinkedIn
2026-2 - Present · 8 mos

Lethbridge, AB

Lead vision and strategy for Canada’s first 24/7 women-focused Reformer Pilates studio Oversee financial planning, capital strategy, and cash flow management Drive membership growth and revenue performance Lead studio launch, operations, and technology integration Build community partnerships and brand presence in Lethbridge Recruit, train, and develop coaching team Guide long-term expansion strategy

Thompson Ahern International

Customs Entry Clerk

Thompson Ahern International

LinkedIn
2025-1 - 2025-9 · 9 mos

Canada

-Manage my clients low value shipments under $3300. -Review invoices, manifests and other supporting documents for conformity to customs and corporate regulations. -Obtain customs paperwork by calling client when required. -Verify documentation for rating compliance.

Film Logic Customs Brokers Inc of Canada

Customs Accounts Analyst

Film Logic Customs Brokers Inc of Canada

LinkedIn
2023-8 - 2025-1 · 1 yr 6 mos

Calgary, Alberta, Canada

-Worked with Customs Operations Team to process the clearance of shipments, crossing at all ports across Canada. -Processed clearances using Single Window Initiative and IID -Analyzed shipment documentation to determine the correct importer of record, along with the applicable tariff, duty and tax rates -Communicated with carriers and Canada Border Services Agency to see that shipments are set-up for customs clearance. -Prioritized and completed work according to client demands, customs requirements and Customs Operations Team operating procedures

World Wide Customs Brokers

Customs Release Agent

World Wide Customs Brokers

2021-9 - 2023-6 · 1 yr 10 mos

Calgary, Alberta, Canada

-Managed all of the low value shipments under $3300. Managed all after-hours and weekend high value shipments. -Was a main point of contact for clients and provided guidance on import requirements as required. -Managed and coordinated client disputes on invoices. -Created an excel database to organize rail, ocean, truck, and air shipments. -Organized all courier shipments. Reviewed invoices, manifests and other supporting documents for conformity to customs and corporate regulations. -Obtained customs paperwork by calling client when required. Verified documentation for rating compliance. -Prepared and submitted release packages to Canada Customs. Provided accurate information and assistance to customers requiring information. -Processed B3 and B2 entries to meet Company and Canada Customs compliance standards. -Managed all after-hours calls, rejects, and any issues clients or drivers were having at the border.

The Brilliant Baby Bump

Founder

The Brilliant Baby Bump

2017-9 - 2018-7 · 11 mos

Medicine Hat, Alberta, Canada

• Built and grew a national women’s pelvic-health and prenatal wellness business • Developed digital resources and client programs focused on core and pelvic-floor health • Led awareness and advocacy initiatives, including a pelvic-health campaign read in the House of Commons • Managed operations, marketing, customer service, and partnerships • Successfully exited the business through sale

Canada Border Services Agency | Agence des services frontaliers du Canada

Customs Officer

Canada Border Services Agency | Agence des services frontaliers du Canada

LinkedIn
2005-5 - 2014-6 · 9 yrs 2 mos

Wildhorse, Coutts, Edmonton

-Conducted inspections and investigated commercial and personal shipments. -Issued AMPS penalties. -Collected and seized evidence; prepared and submitted information and reports to management, investigations, and intelligence for prohibited goods found in shipments. -Liaised with stakeholders such as brokers, warehouse personnel and importers to identify improvements and efficiencies. -Enforced legislation.

Education

Mohawk College

Mohawk College

LinkedIn

Legal Assistant/Paralegal

2014 - 2016 · 2 yrs

Developed skills and knowledge within the parameters established by the Law Society of Ontario (LSO) and the Law Society Act. Developed written and oral advocacy skills, ethical and professional conduct in legal processes, administrative law, alternative dispute resolution, highway traffic act, small claims court, administrative tribunals, torts and contracts, employment law, immigration, and residential tenancy. Learned sound theoretical and practical foundation in all areas of authorized legal practice, legal ethics, small business practice and business management skills. Learned the structure, work and organization of the Ontario court system, and of quasi-judicial administrative boards, tribunals and regulatory bodies. Learned how to work as an effective legal team member.

Lethbridge Polytechnic

Lethbridge Polytechnic

LinkedIn

Criminal Justice and Corrections

2004 - 2005 · 1 yr

Applied interpersonal communication; Health wellness, and personal fitness; Sociology; Psychology; law; Conflict management.


Lethbridge Polytechnic

Lethbridge Polytechnic

LinkedIn

Office Administration

2000 - 2001 · 1 yr

Business Management; Filing; Time management; keyboarding; Office procedures; Bookkeeping.

Lethbridge Polytechnic

Lethbridge Polytechnic

LinkedIn

High School/Secondary Diplomas and Certificates

1999 - 1999

Desiree C.'s Contact Information

Email

******@***.com

Phone

(**) *** ****

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