Matt Gross

Matt Gross

Founder | Principal - Product Design Engineering @ GROSS Design Studio

About

I’m a creative technologist who builds end-to-end systems: from scrappy web apps that scrape, stitch, and GPT-parse messy information streams into live dashboards, to physical prototypes ranging from satellite release mechanisms and pneumatic medical devices to IoT wearables, toys, and speculative installations. I run an independent product design and engineering studio in San Francisco, build quirky tools and bots on GitHub for fun, and I’m currently in the Berkeley Haas EWMBA program, where I’m formalizing the systems thinking I’ve been doing in practice for a decade. I like problems that look unconventional, impossible, or ridiculous at first glance and then become obvious in hindsight. My philosophy is that understanding human beings in deep, innovative ways is key to materializing a better world through design. I am all combining about in-depth user understanding and and cutting edge tech. I collaborate with electrical and software engineers, as well as presenting to clients and stakeholders, using my talent for both conceptualization and interpersonal communication. I always bring the drive, curiosity and optimism to bring ideas to life.

Country

United States

City

San Francisco

Industry

Information Technology & Services

Skill

Product Management, Web Application Development, Design Strategy, Computer-Aided Design (CAD), Adobe Creative Suite, Design Research, Web Applications, Industrial Design, Google Cloud Platform (GCP), Lean Manufacturing, CAD/CAM, Microsoft Visual Studio Code, Large Language Models (LLM), Strategy, Robotics, 3D Modeling Software, WebGL, Tabletop, Adobe InDesign, 3D Modeling

Experience

GROSS Design Studio

Founder | Principal - Product Design Engineering

GROSS Design Studio

LinkedIn
2015-5 - Present · 11 yrs 4 mos

San Francisco Bay Area

Industrial Design Engineering, & Consulting Running an interdisciplinary design firm, I work across the design spectrum with clients from Multimillion-dollar public companies, startups, and solopreneurs executing full life-cycle design services: • Mass-market product engineering, design, development and manufacturing. • Business/product strategy and market fit • Technical research with a focus on feasibility, cost and efficiency • 3D CAD modeling and Engineering Schematics • Bringing concepts to life with photo-realistic rendering and animation for marketing materials, assembly and installation • Act as client liaison to external contractors to provide excellent stakeholder management • Aiding clients through the complex journey of patenting their product. I've helped draft patent language, created original patent drawings and conduct existing patent searches and work closely patent agents and lawyers • Managing and executing simultaneous projects for multiple clients while adhering to their respective priorities and deadlines • 3D-rendered commercial interior design proposals • End-to-end design, fabrication, & installation for commercial interiors in Silicon Valley and SF • Illustration/event marketing with 1 million+ impression reach • Budgeting, bookkeeping, complex corporate Invoicing

OskiHub

Founder & Developer | Full-Stack Web Application

OskiHub

LinkedIn
2025-8 - Present · 1 yr 1 mo

Berkeley, California, United States

As a Haas MBA student, I faced a fragmented information problem: schedules, newsletters, and events were scattered across systems. I built OskiHub to solve this. It is a unified, real-time dashboard aggregating calendars, communications, and AI summaries into a single interface. Product Management & UX To guarantee a superior user experience, I drove an iterative product roadmap. I polled EWMBA cohorts to identify specific pain points and usage habits. By constantly testing, adding, removing, and tweaking features based on live feedback, I delivered an awesome, low-friction product experience that students rely on daily. Engineering Architecture I architected a robust technical foundation to make this seamless experience possible: AI-Driven Extraction: Engineered an automated scraper using OpenAI GPT-4o to parse unstructured Mailchimp newsletters, classify items by type, and inject them directly onto the calendar as first-class events. Zero-Touch Pipeline: Built a resilient ingestion engine (Gmail -> Apps Script -> GitHub Actions -> Vercel) that auto-ingests newsletters within minutes. Content is stored as structured Markdown with YAML frontmatter. Unified Calendar Engine: Developed a parser for 10+ distinct ICS feeds (courses, athletics, academic calendar), merging them into an interactive view with per-cohort filtering and localStorage persistence. AI Briefings: Integrated GPT-4o to analyze schedules and surface priorities, utilizing graceful model fallback chains for high reliability.   Performance Architecture: Designed a three-layer cache (Upstash Redis KV -> static JSON fallback -> live regeneration) to ensure sub-200ms load times under cold-start conditions.   Tech Stack: Next.js 15 (App Router) • TypeScript • Tailwind CSS • OpenAI API • Upstash Redis • Vercel Serverless • GitHub Actions Outcome: Deployed to oski.app and widely adopted across EWMBA cohorts, reducing the friction of tracking disparate program communications to a single bookmark.

Worrry

Founder | Developer

Worrry

LinkedIn
2024-12 - Present · 1 yr 9 mos

San Francisco, California, United States

Worrry is an AI-driven news aggregator tracking systemic global threats (climate, AI risk, authoritarianism). Built on the philosophy of "Reveal. Rethink. Respond," it breaks the cycle of collective avoidance by converting anxiety into civic resilience. Strategic Vision & Product Design   -Editorial Paradigm Shift: Designed a high-density, ProPublica-style digital broadsheet to replace the traditional "doomscroll."   -"Panic/Hope/Action" Framework: Engineered a structured UX that forces users to rethink crises by pairing stark realities with clear off-ramps for civic engagement.   - Automated Curation: Delivers a comprehensive, AI-classified briefing refreshed every two hours to track vulnerabilities without overwhelming cognitive load.   Engineering & Technical Architecture   - Full-Stack Foundation: Architected a highly performant frontend using Next.js 15 (App Router), React 19, TypeScript, and Tailwind CSS v4 on Vercel.   - Agentic AI & Audio Pipeline: Integrated OpenAI and Claude Opus to dynamically classify articles, auto-synthesize the feed's most urgent news into a flagship editorial piece, and generate on-demand audio narrations using OpenAI TTS.   - Zero-Touch Backend: Built a cron-driven ingestion engine to parallel-fetch and deduplicate data from curated RSS feeds and APIs.   - High-Performance Infrastructure: Designed an Upstash Redis caching layer that separates the ingestion pipeline from the render path, guaranteeing lightning-fast, zero-bottleneck page loads.

ChatGPT420.com

Founder/ Creator

ChatGPT420.com

LinkedIn
2023-8 - Present · 3 yrs 1 mo

San Francisco Bay Area

•Ongoing project developing an AI-powered cannabis concierge platform using nodeJS, tailwind, and AI prompt engineering to optimize user experience. • Creating engaging ad campaigns and monetized chat funnels for embedded products, driving traffic and revenue. • Designing and building a user-friendly website to provide tailored cannabis solutions for user's needs.

The Homy Project

Co-Founder, Product Design, Strategy & Marketing

The Homy Project

LinkedIn
2020-12 - Present · 5 yrs 9 mos

San Francisco Bay Area

I created the Homy Project during the pandemic as a passion project to revolutionize a mundane but unmet aspect of Sailing and kayaking: the cup holder. Our goal was to create a product using recycled HDPE. I conducted all research, development, Product design, animation, rendering, Product engineering, prototyping, graphic design, web design, and e-commerce, and manufacturer outreach.

Sigma Engineering

Senior Product Design Engineer

Sigma Engineering

LinkedIn
2022-8 - Present · 4 yrs 1 mo

San Rafael, California, United States

Collaborating with cross-functional teams to deliver medical device design and engineering across the following: - prototype design - machining - drawings - research - mechanical and regulatory testing

Scanwell Health

Senior Designer for COVID-19 Test Products

Scanwell Health

LinkedIn
2021-3 - Present · 5 yrs 6 mos

San Francisco Bay Area

Scanwell Health is a Medical Technology company that helped pioneer rapid-result COVID-19 tests. I worked with rapid deadlines during the pandemic with the Chief Design Officer to research, design, develop, prototype and travel overnight to hand-deliver calibration holders that enable their core product, the Scanwell test assay to be read digitally from a smartphone.

Gross Domestic Potables

Founder/ General Manager

Gross Domestic Potables

LinkedIn
2019-5 - Present · 7 yrs 4 mos

San Francisco, California, United States

Gross Domestic Potables has built a reputation for delivering world-class bar services while cutting costs for GitHub, their partners, and other corporate sponsors. By streamlining operations, sourcing top Bay Area bartenders, and introducing innovative solutions like remote cocktail kits, we’ve proven that exceptional service and cost efficiency can go hand in hand. Currently, we’re expanding our services to tech offices across San Francisco, bringing the same level of quality, creativity, and cultural impact to new clients who value thoughtful, tailored experiences for their teams." Back Story: I began providing occasional bartending services for GitHub's in-house bar program while putting myself through University in 2015. I transitioned to manager and eventually formed my own company to manage all bar services for the legendary open-source institution (acquired by Microsoft for 7.5 billion) with a core staff of top bartenders from the Bay Area. - I conduct all staffing, planning, inventory maintenance, contract negotiations, finance, accounting, and corporate relations, and vendor management. - During the pandemic, I pioneered a remote cocktail program involving shipping of designing, crafting, and shipping cocktail kits to employees around the world for synchronized remote cocktail crafting tutorial sessions.

GitHub

Consultant/ Contractor

GitHub

LinkedIn
2019-4 - Present · 7 yrs 5 mos

San Francisco Bay Area

Executing the role of hardware and fixture design for GitHub's Global HQ in San Francisco, a few of the responsibilities I have shouldered are: • Drafting hardware and fixture mockups for evaluation using Adobe Photoshop, Illustrator, and inDesign • Sketching, 3D modeling, and 3D Rendering as ideation through design proposals. • Utilizing 3D-printing, CNC-machining, Laser Cutting, and Hand Woodworking for fabrication, assembly and onsite installation • Creation of custom mechanisms and original designs for permanent fixtures in GitHub's Headquarters. • High-level presentation, consulting and architectural modeling including a live presentation and navigation of my 3D model to the architecture firm.

Tarlow Design

Senior Industrial and Mechanical Designer/ Prototype Engineer

Tarlow Design

LinkedIn
2021-8 - 2024-7 · 3 yrs

Marin County, California, United States

I collaborate and consult on Tarlow Design's more complex client projects. In doing so, I employ a broad spectrum of design skills and project management competencies that include: • Nuanced Project Mgmt including time/ budget allocation, Gantt Charts, etc. • Closely collaborating with designers, engineers, and fabricators • Hand-sketching • FDM/SLA 3D Printing and Additive Manufacturing • CNC/ Hand Fabrication and High-end lab machinery for Rapid Prototyping. • 3D CAD (SolidWorks & Rhino) Proficiency • Design for Manufacturability (DFM) • Early-Stage Python Hardware Programming • Collaborating with Electrical & Software Engineers • Wireframing and Graphic Asset Creation for UI + UX design • Client Presentations • In-depth knowledge of Manufacturing techniques Though my work is often highly technical, working with Tarlow Design, I’ve been able to strengthen many of the crucial non-technical aspects of my job establishing myself as: • An effective communicator who can convey complex technical ideas to both technical and non-technical stakeholders in both formal and informal settings. • An adaptable problem solver who thrives in a fast-paced, innovative environment where requirements, constraints and budgets are subject to sudden change. I work with clients to bring ideas to life for a wide variety of products. Additionally, I’ve expanded into new roles and responsibilities in some of these projects including: ----Smart Home/Office Appliances o UL certification o Finite Element Thermal Analysis ---Complex Medical Devices o Rigorous FDA verification, validation, 510(k) Certifications o Personally conducted robust and meticulous testing and analysis ---Wearable Technologies o Safety Standards Implementation for Bicycle “Smart” Helmet ---Sporting Goods/ Outdoor Tech o Implementing user feedback from un-housed users of solar-powered backpack with-ground level research

Education

University of California, Berkeley, Haas School of Business

University of California, Berkeley, Haas School of Business

LinkedIn
2025-7 - Present · 1 yr 2 mos
San Francisco State University

San Francisco State University

LinkedIn

Industrial and Product Design

Product Development Team Project Management -Problem Finding -Intensive Research Into Design Challenges -Heavy Emphasis on Sketching, Ideations, and Prototyping -Frequent Presentations of Research, Insights, Analysis, and Feedback -Product Delivery

San Francisco State University

San Francisco State University

LinkedIn

Industrial and Product Design

Texas Tech University

Texas Tech University

LinkedIn

Fine/Studio Arts, General

Studied Fine Art Focus in Painting and Illustration. I was the cartoonist for the University Newspaper whose student body consisted of some 30,000. students. Featured work in Local galleries. Winner of Congressional Painting Contest. An original painting of mine was awarded the prestigious honor of being hung in the National Hall of Congress in Washington D.C. for a full year.

Matt Gross's Contact Information

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Phone

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