Derya Başargan

* Build and maintain sustainable customer relationship through managing all phases of the sales process. * Analyse current and future needs of customers, discuss with them and make projections for marketing and supply chain. * Proactively generate, qualify and close new business opportunities through effective networking * Increase penetration and market share by drawing up market analysis and mapping of Turkish market. * Support marketing and R&D activities related to the segment category by exchange of best practices. * Manage local training programs and projects, deliver successful training sessions towards our partners together technical sales team. * Submit periodical, reliable demand forecast based on the feedback from customers and market conditions.

* In charge of Sukano additive, color masterbatches and compounds for PET, PETG, PC, PMMA, PLA, PP, PS. * Set up Sukano Business and penetrate Turkish and Iranian markets. * Develop and execute strategic sales plan for the region. * Manage sales KPIs, product mix, pricing, margin and marketing activities by organizing team members. * Focus on key accounts in support of sales with outstanding efforts of saturating business potential within account. * Manage distribution partners to achieve sales revenue and margin targets and contributes through cost control to the profit of the business unit. * Effectively manage the opportunity pipeline to sustainably grow the business over the long term. * Responsible for the creation of timely and accurate tasks including qualification and implementation of products to fit customer requirements, forecast updates, maintenance of the customer and global market database and preparation of monthly/quarterly reports.

* Maintain and manage relationship with customers by regular visits. * Manage warehouse stock levels in parallel with sales plan. * Assist finance department for credit management. * Distribution management. * Market monitoring and competitor analysis. * Implement BASF CRM and value based sales strategies according to market needs and trends. * Develop relationship by meeting potential customers, improve market intelligence and extend business pitch. * Regular reporting, forecasting and budgeting. * Develop and execute account plans for key accounts. * Responsible for marketing activities; customer events and fairs.

* Develop business opportunities by analysing customer’ potential. * Initiate sales process by building relationships. * Market research to expand existing business portfolio.