Derrin Woodhouse

Built and scaled global entertainment and partnerships framework at Tommy Hilfiger to unify regional marketing efforts and strengthen alignment between brand storytelling and consumer engagement. Integrated US, APAC, and EMEA teams through structured talent ecosystems, seasonal go-to-market strategies, and strategic seeding to deliver cohesive global launches. Accelerated cultural relevance through creator-led content and 360° brand collaborations across wholesale, retail, and eCommerce channels. Shaped cultural influence through strategic talent and entertainment partnerships with Damson Idris, Warner Bros. Pictures, and Apple TV+. Anchored by a viral Met Gala stunt, the work generated 60M+ social engagements and 500M+ earned impressions. Negotiated and managed multi-year talent partnerships, integrating endorsements into campaigns and live events to drive audience growth, brand credibility, and consumer acquisition.

Developed and executed data-informed cultural strategy to reignite brand relevance and conversation, positioning influencer and creator partnerships as a core growth engine. Led strategy and implementation of entertainment-driven brand experiences across high-impact moments, including NYFW and Formula One, creating community-led, high-touch activations that solidified brand storytelling and translated cultural engagement into measurable impactdriving 19x EMV increase, 19% e-commerce sales growth, resulting in #1 brand ranking in Q1.

Executed cross-platform influencer campaigns to strengthen brand storytelling, cultural relevance, and audience engagement among Gen Z and Millennial consumers. Developed and managed content-led initiatives, including omni-channel campaigns and long-form digital programming, to expand brand engagement and amplify GTM strategies across paid and earned channels. Launched affiliate marketing and live shopping commerce program, converting cultural engagement into measurable e-commerce revenue, driving two-thirds of new customer acquisition among Gen Z and Millennials.

Led North America influencer, creator, and PR strategy driving brand relevance and consumer demand across Gen Z and Millennial audiences in the US and Canada. Launched #CoachCollective with 100+ creators across TikTok and Snapchat, generating 65M+ impressions, 48% engagement growth, and 22% follower increase. Executed product launch activations integrating influencer seeding, live retail moments, and social-first content capture across flagship locations. Secured editorial placements across fashion and culture media to amplify brand storytelling and strengthen regional PR relationships.

Built and led a culture-driven celebrity, influencer, and athlete ecosystem across music, sports, fashion, and entertainment, establishing long-term partnerships and scalable activation frameworks that generated 5B+ media impressions across broadcast, social, PR, and retail. Leveraged high-profile relationships, including Lil Wayne, Rihanna, Travis Scott, LeBron James, and Issa Rae, to drive market share, influence, and culture, showcasing Samsung’s mobile ecosystem.

Defined and led experiential and content marketing strategy #GalaxyLife platform across multi-product portfolio with a multi-million annual budget, activating high-touch brand moments with brand partnerships with NBA, Olympics, SXSW, and the Oscars, and owned brand experience, driving 20% engagement growth, 3.5B+ impressions.

Spearheaded national music and entertainment initiatives, forging strategic partnerships across national talent partnership programs - iHeartRadio Music Festival, Country Music Festival, Music Awards, and Jingle Ball Tour, driving sustained audience growth and advertiser value.

Managed global go-to-market platform for brand activations and advertiser experiences, collaborating with sales, programming, and creative teams to drive revenue-generating programs, including VEVO Presents. Launched original programming featuring top-tier and emerging talent to drive audience engagement, advertiser partnerships, and revenue growth. Secured partnerships with Lady Gaga, Karol G, Ariana Grande, and The Weeknd, generating 1B+ views and industry-leading engagement.

Developed and executed customized revenue-generating marketing platforms for global advertisers, including Bacardi, Procter & Gamble, Nike, and Coca-Cola, leveraging broadcast, digital, mobile, and experiential channels to generate recurring advertiser revenue.

Executed integrated marketing programs connecting Fortune 500 brands with PEOPLE’s entertainment platforms, leveraging partnerships with The Grammys, Screen Actors Guild, and Oscars to amplify brand visibility and audience engagement across music, film, and television to deliver ROI that strengthened brand engagement and amplified cultural relevance.