Derrick Branco

- Developed and executed a high-performing affiliate strategy, surpassing revenue targets consistently. - Optimized and managed financial partnerships, resulting in a 58% YoY increase in incremental online revenue from new customer acquisition. - Led full-cycle affiliate program management, including recruitment, activation, compliance, payment, and performance optimization. - Reduced affiliate spending by 12% YoY through data-driven trend analysis, KPI monitoring, and ongoing program refinement. - Designed and executed sponsorship strategies aligned with corporate growth objectives, delivering 613% ROI on key partnership activations.

- Developed and managed affiliate growth strategies, driving a 119% YoY increase in affiliate revenue and delivering an 8.8% YoY revenue lift in Q3 2023 through targeted partner activation and re-engagement. - Formulated and executed a partnership communication strategy, resulting in a 25% increase in affiliate engagement and applications in 2022, strengthening the affiliate pipeline and program visibility. - Optimized media spend and efficiency across 60 affiliate partners, maximizing ROI and improving overall program performance through data-driven adjustments. - Led contract negotiations, managed affiliate budgets and revenue forecasts, and monitored KPIs to ensure program success; recommended strategic pivots in 2023 to align with evolving business goals. - Established and refined partner strategies, including recruitment criteria and compensation models, conducting quarterly evaluations to maintain alignment with performance benchmarks and market trends.

- Negotiated and launched new loyalty and rewards partnerships for CIBC, completed on time and under budget, boosting customer engagement. - Advised Tim Hortons on affiliate marketing and revenue models for financial service projects, helping shape partner strategy. - Created financial models, evaluation tools, and partnership plans to support strategic decision-making and ensure profitable partnerships. - Provided direction on partnership deals, ensuring they were profitable, met exclusivity terms, and aligned with client goals. - Managed partnership processes, ensuring clear documentation and smooth execution across programs and campaigns. - Recognized for strong judgment and strategic thinking, helping clients make effective partnership decisions.

- Oversaw channel strategy and innovation efforts to ensure Ella Paradis was a leader in affiliate marketing within online personal care retailers, achieving 26% growth over the 2021 channel target. - Created ad hoc affiliate promotions that delivered a 168% lift in daily revenue. - Set partner strategy, recruitment guidelines, compensation models, and evaluate effectiveness monthly/quarterly and pivot as necessary. - Lead contract negotiations for co-branded products that included marketing, product royalties and revenue projections. - Streamlined weekly/monthly affiliate promotions, GTM launches, and paid partnership campaigns. - Produced press releases on product launches and op-ed pieces for industry publications and content publishers. - Demonstrated in-depth knowledge of the North American affiliate marketing landscape including growth marketing tactics. - Formulated detailed sales and performance reports to C-level executives weekly and monthly.

- Increased portfolio profits by 10.5% over Q1 2021 targets through strategic sales funnel execution and continuous campaign optimization. - Streamlined API-driven campaigns, generating an average of $130K in monthly revenue, enhancing efficiency and scalability across digital channels. - Developed and managed data-driven sales strategies, successfully maintaining a $500K monthly sales funnel and driving sustained revenue growth. - Launched Ad Exchange and DSP campaigns with $15K+ monthly budgets, consistently delivering a minimum 2x ROAS across display and email channels. - Managed a diverse portfolio of over 100 affiliates and publishers, leveraging CRM tools to strengthen relationships and maximize partner contributions. - Identified market trends and secured new partnerships by attending key industry conferences in the U.S. and Europe, expanding reach and market intelligence.

The curriculum teaches continued learning, digital curiosity, creative problem solving, and asking questions. Program subject matter includes; SEO/SEM, Paid Search & Social, Google Analytics, Social Media Management, eCommerce Marketing, Content Strategy, Campaign Execution, CRM and Email Marketing.