Derek Yeo

Director @ Waterbrooks Consultants

About

More than 20 years of extensive regional marketing and business development experience and leading high-performance teams. Key areas of expertise in marketing, brand management, developing and implementing revenue-generating strategies to drive business growth. Industries: Advertising, Airline, Consumer Electronics, Government, LCC, MICE, Tourism, Travel. Product and Brand: Ancillary Revenue, New Product Development, Consumer Research & Analytics, Strategic Planning, Brand Journey. Business Development: Partnerships & Activation, Online Distribution Channels and Payment strategies. Marketing & Partnerships: Online/Offline, Social and Sponsorship. Mobile: Project management to deliver world-class airline/travel app.

Country

City

Singapore

Industry

Public Relations & Communications

Skill

Business Development, Marketing, E-commerce, Marketing Strategy, Advertising, Strategic Planning, Strategic Partnerships, Business Strategy, Online Advertising, Strategy, Sponsorship, Management, Market Research, Start-ups, Project Management, Brand Management, SEO, SEM, Mobile Devices, Marketing Research

Experience

Director

Waterbrooks Consultants

2021-9 - Present · 5 yrs 1 mo

Singapore, Singapore

Consultant on Strategic Communications, Marketing, Branding, Investor Relations, Fund-Raising

Author/Creator

InspiredJournaling.com

2019-10 - Present · 7 yrs

Creator of 11 books available exclusively available on Amazon. Check them out here: https://www.amazon.com/Inspired-Journaling/e/B081J9TCY2?ref=dbs_a_def_rwt_hsch_vu00_tpbk_p1_i1

Marketing & Strategy Consultant

Suoding100

2015-8 - Present · 11 yrs 2 mos

Singapore

Provide marketing and strategy consultancy to SMEs and position them for massive growth. Areas of expertise: Partnership-building, network access, sponsorship, brand development, ancillary revenue and new business creation.

Independent Director

Smoove Xperience

2020-11 - 2025-11 · 5 yrs 1 mo

Singapore

Chief Executive Officer

Smoove Xperience

2020-10 - 2021-5 · 8 mos

Singapore

Heading a multi-industry lifestyle and mobility platform providing tourists with an awesome experience through the digitalisation of payment, personalisation of content, and seamless mobility navigation. Curating a marketplace of ideas, goods and services.

Adjunct Lecturer

SDH Institute

2018-12 - 2021-9 · 2 yrs 10 mos

Singapore

Lecturing on Brand, Marketing, Hospitality, Tourism for the Bachelors and Masters programs.

Head Of Marketing

Mothercare Singapore

2017-2 - 2018-5 · 1 yr 4 mos

Singapore

Omnichannel Digital Strategy Brand

Business Advisor

SPRING-SIM

2015-4 - 2016-12 · 1 yr 9 mos

Brand, marketing and business development consulting for small and medium companies (SMEs) including conceptualising and executing marketing strategies to grow the business within both B2B and B2C arenas.

Business Development Director, Asia Pacific

Ink - we are travel media

2012-11 - 2014-9 · 1 yr 11 mos

Singapore

Driving new business and deepening business relationships through strategic engagement with partners.

Head of Corporate Marketing & Ancillary Revenue

Tiger Airways

2009-2 - 2012-8 · 3 yrs 7 mos

singapore

Brand Guardian for Tiger Airways. Deliver new ancillary revenue streams for Tiger Airways Singapore, Tiger Airways Australia, Mandala Airlines and SEAIR (International). Manage major strategic revenue-generating partnerships across network in Asia/Australia. Run STRIPES - World's 1st paid priority-booking membership for airlines. Conceived, project managed and delivered Tiger Airways’ iOS and Android applications for mobile phone and tablet devices. Responsible for tigerairways.com website design and content. Social Media evangelist.