Derek Martinez

Implementing online merchandising strategies, analyzing sales trends, and helping drive ecommerce performance across the Cardio Partners family of websites.

Helping manage brand's e-commerce storefront and complete online product catalog. Overseeing the complete email marketing strategy through Klaviyo.

Overseeing all paid and organic Google Search campaigns. Designing and implementing automated email marketing workflows. Managing brand's entire e-commerce website and online catalog.

Helped redesign and launch new WooCommerce online storefront. Managed digital PPC search campaigns on Google and Bing. Coordinated marketing email strategy via NetSuite and Klaviyo.

Managed brand's Shopify storefront. Optimized website performance and conversion rate using Google Search Console and Google Analytics data. Designed custom HTML landing pages for improved SEO and offline lead generation.

Created sales-driven marketing content including custom HTML email templates, product brochures, and print assets for conference events.

Worked within a small team responsible for managing the store's entire footwear inventory as well as assisting customers in their footwear needs. Learned team dynamics, inventory processes, and customer satisfaction. Gained sales and customer service experience. Provided customers with high-level product expertise, matching their needs with the appropriate products on case-by-case basis.

Worked with patients one-on-one, aiding in their rehabilitation programs and delivering personal customer care. Managed several clients simultaneously, while also keeping the facility organized/cleanly.

College of Journalism and Communications Major - Mass Communication Master of Arts in Mass Communication

Magna Cum Laude