Derek Contreras

Marketing Associate At BenchPro, Inc. November 2014 – Present •Implementing and executing any and all marketing programs and initiatives •Developing and executing plans to meet or exceed sales goals and enhance total customer value and service •Establishing strong customer relations as the head of a new “Quality Assurance” program •Promoting quality relationships with distributors by educating them on private labeled products •Producing artistic brochures and flyers using Photoshop and InDesign •Managing all social media accounts to engage customers and raise brand awareness •Scheduling and coordinating events and meetings During my tenure at BenchPro Inc., I have quickly branded the company by generating new logos, brochures, and marketing materials for the company as well as distributors from various industries. With hard work and diligence, the company is now branded into a billion dollar medical and lab industry where it is projected to receive four million dollars in sales this year. For the multiple projects I consistently worked on, I managed the petty cash and files for all projects. Furthermore, I worked as a sales rep in order to exceed sales goals. Furthermore, I have belonged to social media accounts since the inception of many of them. I have used social media to promote two successful book campaigns for myself in which I create the content and organized each marketing plan on my own. I currently manage my company’s Twitter, Facebook, Google +, Yelp, and LinkedIn accounts for six months and produced many impressions with marketing campaigns.

•Managing cash, performing basic cashier duties, receiving orders, and answering incoming calls •Creating and updating Google Listings for multiples business locations •Increasing profits under A/B advertising •Delivering orders to customers by using reputable customer service •Generate contractual agreements for events

• Organized and coordinated key aspects of assigned Esri conference planning and seminars; served as main point of contact for assigned events • Coordinated graphics, web pages, and conference publications (exhibit prospectus, sponsor signage, and email blasts) • Worked with other members of the conference team for overall planning of the show, including registration, exhibit coordinators, and staffing coordinator • Served as POC for marketing materials for 2016 User Conference • Acted as the pioneer user for new Freeman Tracking Label system

• Campaigned to develop brand awareness by utilizing social media accounts • Photographed and delivered written advertisements for each account • Challenged business concepts to create more effective strategies • Built personal relations with staff and volunteers

•Created marketing and advertising plans for small businesses and budding music artists •Collaborated to develop websites, web content, graphics, and social strategies •Launched two successful book campaigns •Gained a basic understanding of publishing •Gained a basic understanding of Google SEO tools such as Adwords, Webmaster, Insights, and Google + •Built strong relationships with clients, photographers, writers, and art directors As a 4-year Junior Creative at Fogali Production, I have been able to adequately determine how to provide excellent customer services, as well as the ability to coordinate between entities for necessary events. Fogali Productions allowed for me to work with prominent musical artists to create a strong brand image. Each artist was treated with the up-most respect and individually given each its own undivided attention. Each of whom was unique. As for coordinating between entities, I had the unique privilege of managing between both artists and Creative Directors, both of whom were extremely time constrained individuals.

Experience in: •Social Media Strategy •Marketing Research •Brand Marketing •Strategic Audits •Customer Service •Advertising Campaigns •SWOT Analysis •SPSS knowledge (Basic) •Adobe Photoshop CC •In-depth usage of social media platforms (Facebook, Instagram, and Twitter)