dequila turner

* Hired to implement a new position within the company in order to better manage and optimize company’s overall marketing strategy. * Eliminated outsourced leasing solutions that were ineffective in assisting managers in converting leads into sales. * Gathered data and Analyzed pricing, costs, and effectiveness of advertising sources through Call Source marketing data base tracking system. * Researched additional advertising sources as well as managed them. * Created marketing strategies based upon individual property’s needs in order to increase the number of qualified leads to be converted into sales. * Reorganized overall marketing initiatives in order to create more structure and accountability among property managers and sales assistant. * Assisted with training property managers on local marketing advertising initiatives including ensuring that advertising is in compliance with state real estate laws.

* I identify opportunities to grow the business based on a deeper understanding of customer needs, behaviors and attitudes including: * Designing and conducting research, and analyzing results * Designing surveys (currently using Qualtrics survey platform) * Writing research briefs * Managing/coordinating the company's responses to 3rd party research partner studies * Satisfaction studies, thought-leadership studies, 3rd party research, and online forums * I leverage existing and third-party research to develop insights on key strategic issues including: * Reporting on research around key topics that provide insight and create value for internal stakeholders * I communicate actionable insights and recommendations to decision-makers throughout the company and I develop ways to embed research insights more deeply into the decision-making process including: * Preparing and presenting research findings to senior staff and/or other interested groups within the company, along with a plan to gain agreement and implementation of recommendations