Marcella dePunzio

Community and events that support developer-first and AI startups through community-led growth, brand partnerships, and high-impact events designed to drive user acquisition and product adoption. As a freelance consultant, I’m responsible for leading go-to-market strategies and developer engagement for early-stage AI and DevTools startups, utilizing event marketing and content to expand reach and increase product visibility. • Strategic Partnerships & Developer Ecosystem Growth: Secured 20+ partnerships with leading AI and DevTools startups (e.g. Mistral AI, LlamaIndex, Sourcegraph, Cohere), increasing technical audience reach and brand equity. • Event Marketing & Developer Engagement: Successfully led planning and execution of 3 in-person hackathons with 200+ attendees each, supporting brand awareness, pipeline activation, and user onboarding goals. • Community Collaboration & Brand Partnership: Co-hosted events with PyLadies, Women in Data, All Things Web, Netlify, and Data Council, aligning community engagement with growth, marketing, and field sales objectives. Currently building a community of 250+ emerging female software developers

J.P. Morgan Chase & Co. is a global leader in financial services, offering investment banking, commercial banking, and asset management. I was responsible for managing a portfolio of mid-market financial clients and driving strategic engagement initiatives to strengthen brand loyalty, increase account growth, and amplify JPMorgan’s environmental and community values. • Client Engagement & Portfolio Growth: Successfully managed 8 mid-market accounts totalling $10M+ ARR and implemented value-add engagement strategies that led to a 10% increase in average account value. • Community Engagement & Event Planning: Spearheaded JPM’s first Earth Day celebration, partnering with internal ERGs and coordinating cross-functional efforts to drive employee participation and brand impact. • Thought Leadership & Speaker Series Production: Initiated and co-produced JPM’s first environmental speaker series by sourcing 2 of 4 industry experts and positioning JPMorgan as a sustainability thought leader internally.

Silicon Valley Bank is a provider of financial services to high-growth startups and VCs, with a strong focus on innovation sectors. I was responsible for deepening SVB’s relationships within the climate and technology startup community, driving onboarding, client education, and ecosystem engagement to retain at-risk accounts and support early-stage growth. • Startup Onboarding & Growth Campaigns: Launched an onboarding initiative that led to $10M in new startup deposits within 3 months by crafting value-driven messaging and optimizing client engagement touchpoints. • Community Engagement & Retention Strategy: Proactively engaged 25 high-risk accounts through education-focused outreach and partnership alignment, preserving over $20M in deposits during a high-volatility period. • Climate Tech Ecosystem Partnership Support: Collaborated with climate-focused founders and VC partners to reinforce SVB’s positioning in the sustainable tech space and strengthen relationships across the ecosystem.

Atrium is a provider of data-driven sales performance analytics and forecasting tools for high-growth tech companies. I was responsible for driving top-of-funnel GTM execution by sourcing qualified leads, refining outbound strategies, and aligning pipeline growth with product-market fit insights. • Pipeline Growth & GTM Insights: Scaled outbound strategy to grow pipeline 5x in under 4 months; sourced $303K in pipeline qualified opportunities, informing product messaging and ICP (ideal customer profile) segmentation. • Customer Discovery & Persona Development: Conducted 100+ targeted outbound calls daily, identifying key decision-makers and user pain points to feed back into positioning and outbound content strategies. • Campaign Execution & Lead Nurturing: Maintained and prioritized a live pipeline of 60+ prospects, driving consistent meeting conversion and accelerating GTM campaign performance across multiple verticals.

Coreshell Technologies is a battery tech startup developing advanced coatings to increase the performance and life of lithium-ion batteries. I was responsible for optimizing the internal data infrastructure to support both the engineering organization and the product research and development teams, enabling faster iteration and data-informed product development cycles. • Data Pipeline Architecture & Analytics Enablement: Designed and deployed a scalable ETL pipeline in Python and SQL using GCP BigQuery to process 200M+ rows of battery data, delivered 4 weeks ahead of deadline. • Cloud Optimization & Cost Reduction: Replaced inefficient legacy pipelines with a custom data ingestion framework, reducing monthly cloud expenses by $10K and freeing up engineering budget for experimentation. • Cross-Functional Team Collaboration: Partnered with R&D and product teams to define data schema requirements and streamline performance dashboards, informing roadmap decisions and feature prioritization.

Blended environmental science with computer science fundamentals to develop an interdisciplinary perspective, combining systems thinking with technical literacy. Coursework included data structures, programming, statistical modeling, and sustainability, building a foundation in analytical problem solving and collaborative leadership. Program Manager (Jan 2020 – Sep 2020) Led university-wide programming focused on student engagement, mentorship, and community growth. Designed and implemented initiatives to improve cross-department collaboration, align internal stakeholders, and provide accessible programming for diverse student groups. Founder of Berkeley SkyDeck Student Initiative (Dec 2019 – Mar 2020) Launched a student-run initiative under UC Berkeley’s SkyDeck accelerator to connect students with founders, VCs, and startup mentors. Developed the founding vision, built the core team, and organized campus events that laid the groundwork for an ongoing innovation community.