Deny Agusta

1. Sales Strategy & Planning - Develop and execute sales strategies for both: B2B (FMCG manufacturers, food processors) B2C (HORECA, bakery, modern trade, general trade, e-commerce) - Set sales targets, pricing strategy, and demand forecast aligned with market conditions. 2. Key Account Management - Manage strategic B2B and B2C accounts, ensuring long-term partnerships. - Ensure customer satisfaction through quality, service, and OTIF delivery. 3. Sales Growth & Performance - Drive sales volume, revenue, and profitability across all channels. - Balance high-volume B2B with high-margin B2C business. 4. Business Development - Identify and develop new customers and channels (local & export). - Lead tenders, product launches, and market expansion initiatives. 5. Distributor & Channel Management - Appoint and manage distributors across B2B & B2C channels. 6. Supply & Production Coordination - Align sales forecast with production and supply chain capacity. - Ensure product availability and on-time delivery (OTIF). 7. Market & Competitor Analysis - Analyze market trends, pricing, and competitor activities. - Provide insights for strategy, pricing, and product development. 8. Team Leadership & Coordination - Lead and develop sales team performance. - Coordinate with internal teams (Production, Supply Chain, Finance, QA/QC). 9. Financial Management - Manage P&L, pricing, and profitability by customer, product, and channel. - Ensure cash flow and timely collections. 10. Reporting & KPI Management - Track and report sales performance, margins, and KPIs. - Conduct business reviews with customers and distributors. 11. OEM / Private Label Management - Develop and manage OEM / private label projects. - Manage commercial terms, timelines, and customer expectations. 12. Risk & Issue Management - Handle supply, quality, and pricing issues effectively. - Ensure business continuity and risk mitigation.

1. Account Management & Commercial Leadership (Sales Manager Role) • Drove sustainable business growth by expanding existing accounts and developing medium to small-scale customers into strategic contributors. • Managed end-to-end customer relationships, including regular engagement, business reviews, and long-term partnership development across Indonesia. • Delivered sales volume, revenue, and margin targets, ensuring alignment with company financial objectives. • Developed and executed account strategies based on customer segmentation, market potential, and growth opportunities. • Identified customer needs, priorities, and winning strategies to secure new business and strengthen market position. • Collaborated with regional commercial, marketing, and consumer insight teams to: Drive innovation pipeline, Increase product adoption rate, Accelerate growth ambition in the Indonesian market • Managed contract negotiations, pricing strategy, and commercial agreements with key customers. • Actively monitored market trends, competitor movements, and customer developments to refine sales strategy. ________________________________________ 2. Supply Chain Management Leadership (SCM Manager Role) • Led end-to-end supply chain operations, covering: Customer Service, Demand & Supply Planning, Inventory Management, Logistics (Inbound, Warehousing, Dispatch, Export-Import) • Managed supply chain budgeting, forecasting, and execution, ensuring operational efficiency and cost optimization. • Developed and implemented Standard Operating Procedures (SOPs) to enhance process consistency, compliance, and performance. • Initiated and executed cost-saving and continuous improvement projects across logistics, warehousing, and inventory management. • Ensured high service level performance (OTIF) and strong alignment with customer expectations.

Snr Supervisor Logistics & Warehouse Coverage of Responsibilities: 1. In charge on export & import (A/F & S/F) activities whether direct / triangle trade / temporary shipment. 2. Maintain import and export requlations update (license) and company license ( ex: IP Baja, Additional H.S Section and other licenses). 3. Create SOP and standard workflow for export, import and warehouse. 4. Create key performance index for logistics export import and warehouse activities. 5. Analyst the cost reductions for logistics, export import and warehouse activities, by comparing forwarders, shipments mode, best packaging, etc. 6. Liaise with forwarder in custom clearance, trucking, booking container, and delivery process. 7. Liaise with PPJK for review H.S Code and liaise with Chamber of Commerce / Industry / BKPM Masterlist, Prefential Tariffs from original country if available. 8. Solving the problems when the goods hold by Import Regulations (Lartas) or Others, such as SNI, SK.Label, etc with applying PerTek or others way WAREHOUSE Coverage of Responsibilities: 1. Assist the Manager in analyzing and controlling the spare part stocks in systems 2. Assist in preparing data for reconciliations of stock accuracy

SPV. LOGISTICS EXPORT IMPORT Period : June 2008– March 2015 1. Prepare documentations needed for import/export; audits documents from communicate with vendors/suppliers/forwarders i.e: Shipping Invoice,Packing List, and Certificate of Origin 2. Ensure the document shipments are in compliance with customs rules and regulations. 3. Counsel on matters like tariffs, insurance, and quotas with user. 4. Arrange stowage plan for each shipment, according to units to ship and vessel to be used 5. Prepare cost evaluation for all shipping cost and related costs to be incurred in shipments and customs clearance process. 6. Liaise with Legal/Government Relationship Department for Master-list Import Documentation for duty exemption if available. 7. Liaise with PPJK for review PIB documents, audits and review HS Code, Masterlist, Preferential Tariffs from origin country if available. BUSINESS ANALYST & CONTROL SPECIALIS Period : January 2007 – May 2008 1. Engage Broadly with satekholder teams to structure and priortize business problems where insights can have the biggest impact. 2. Partner with business team leaders to frame, shape and execute on the critical insights for business decisions. 3. Design, impelement, monitoring operations and collections experiments to achive best solution for Business. 4. Work closely with stakeholder and help with creation of report, dashboard, and monitoring tools. PURCHASING STAFF Period : June 2006 – December 2006 1. Procure materials and equipment in accordance with the Procurement Policies and Procedure laid out by the company. 2. Critically evaluate offerings provided by vendors in relation to contract language, terms, and conditions, as well as the budget impact of the project 3. Negotiate for best purchasing package (in terms of quality, price, term, delivery and service) with suppliers and sub-contractors assigned

Accounting