Dennis Moons

Helping European food companies commercialize regenerative ingredients, from sourcing to shelf. Working as an embedded operator inside brands: structuring farmer relationships and offtake agreements on the supply side, building consumer segmentation, messaging, and channel strategy on the commercial side. Currently focused on heritage grains and specialty crops in Belgium and the Netherlands.

Store Growers is a training platform for ecommerce business owners to learn how to leverage Google Ads through a mix of online courses, community and coaching. To date, we've helped more than 2200 individuals to build a better, more profitable business using Google Ads. Key achievements: - Built marketing and product strategy, including thought leadership content and ad campaigns. - Developed new digital products and a subscription platform to better serve our community. - Created SOPs and processes for scalable business operations. - Built and managed a small remote team to run day-to-day operations.

Hands-on ecommerce consultant with 15 years helping 130+ brands across multiple verticals, now focusing on regenerative food businesses. Core expertise: - Acquisition: Google Ads (Search, Shopping, pMax, YouTube), Meta Ads, SEO, AI-driven marketing insights, media buying, and campaign testing. - Revenue Optimization: Split testing offers, landing pages, and funnels to improve CVR, AOV, nCAC, and MER. - Retention: Customer lifecycle optimization, subscription funnel optimization, cohort analysis to improve LTV and reduce churn.

Gabanna transforms regenerative ingredients into highly nutritious, in-demand food products. The hero line of pastas combines heritage grains, legumes, vegetables, and herbs, and we also provide pasta manufacturing services for farmers, food service and food brands. Key contributions: - Built the sales pipeline from scratch, identifying high-potential clients and growth opportunities. - Developed and executed the sales strategy, aligning targets with market demand and product capacity. - Defined Ideal Customer Profiles (ICPs) to focus efforts on the most strategic partnerships. - Designed and implemented processes for client onboarding, order management, and repeat business. - Drove operational improvements across logistics (inbound and outbound), optimizing efficiency and reducing costs.

I was part of the third cohort (2024) of the Fresh Ventures Program. The goal of this program is to bring together people and ideas to build a venture that accelerates the transition toward regenerative agriculture. After the program, I joined Gabanna Foodworks, which was one of the 4 startups from the program to be admitted into the Fresh Venture Studio, an ongoing accelerator.

I made sure future customers could find the company and our products online for the right reasons. Then helped to convert this traffic into leads through e-mail campaigns and a product blog. I created a lead management system to help keep track of these leads throughout the buying cycle, which keeps things more clear for the sales and marketing department.

As the public relations responsible of the local chapter of this international student organization my main responsibilities were maintaining relations with our various partners and procure necessary funding. This included both commercial and non-profit arrangements with various stakeholders.

The organization of an international conference about leadership for 100 participants.

Marketing major. Thesis: Ingredient Branding Strategy: Analysis and applications.