Dennis Jansen

• Drive integrated 360° marketing initiatives across the esports and home entertainment target audiences, covering entry-level products as well as premium solutions • Translate global brand and product strategies into effective local go-to-market approaches, tailored to different target groups, price segments, and purchase journeys • Plan, allocate, and control multi-channel marketing budgets, ensuring performance-driven prioritization and measurable ROI • Define, track, and report KPIs across fundamentally different customer journeys (D2C, retail, esports, home cinema) • Lead cross-functional projects in close collaboration with HQ, agencies, distributors, and retail partners • Build and manage long-term partnerships (influencer, media, esports team sponsorships) embedded into the overall marketing strategies • Own brand communication, content strategy, and PR across owned and earned channels • Conceptualize and execute trade shows and experiential marketing formats with a strong focus on authentic consumer experience

- Repositioning of the MEDION and ERAZER brands - Positioning, naming, design and launch of two new product brands (one for premium laptops and another for an as-yet-unreleased product category) - Operational management of brand communication - Conceptualization of communication strategies and go-to-market strategies - Development, management, and analysis of “Brandformance” marketing campaigns for the MEDION webshop (Black Week 2022 & 2023, “Neu dich drauf”, “Technik ON MEDION.com”, “Your Road to Victory” I & II, ERAZER Truck Tour 2022) - Support in the development of the entire online presence for both brands - Control of the brand, sponsorship, social media, influencer, and market intelligence budgets - Briefing, management, and oversight of five agencies (media, content, and strategy) - Management and supervision of photo and video productions - Development of new social media strategies for MEDION and ERAZER - Management and supervision of qualitative and quantitative market research projects on brand awareness, advertising effectiveness, and product launches - Support at trade shows (Gamescom 2022, 2023) ACHIEVEMENTS - Implementation of WhatsApp as a new CRM channel for ERAZER and managing the activation to initially generate approximately 4,000 leads offline at Gamescom 2023. - Increase in brand awareness for MEDION from January 2022 to January 2023 from 11% to 14% (unprompted) and from 50% to 65% (prompted)

- Coordination and implementation of influencer campaigns (Montana Black, EliasN97) - Planning, conceptualization, and execution of live video formats on the MEDION Instagram channel - Support in the conceptualization, coordination, and execution of social media marketing (content planning, copywriting, community management) - KPI monitoring and analysis of executed marketing campaigns and activities

- Support in recruiting apprentices and entry-level employees (screening, scheduling & conducting interviews) - Creation of an employee satisfaction survey - Independent development of an online hiring test and its analysis based on criteria from test theory - First-time comparability of various applicants in the categories of intelligence, language competence, and mathematics

- Support in preparing and conducting employee training sessions - Creation of e-learning modules

- Digitalization in marketing - (e)CRM - E-Business - Advertising and media psychology - Decision-oriented management - Communication tools - Marketing and communication planning - Leadership & Sustainability - International Marketing Management - Design of an advertising & communication campaign in the project

Intensive 2-week international Business program, which consists of: - Digital Skills - International & Digital Marketing (Strategies) - Public Speaking - Negotiation Techniques - Corporate Diplomacy - Leadership

- Management Basics - General & Biopsychology - Social Psychology - Differential & Personality Psychology - Data Collection & Statistics - Human Resource Management - Qualitative Research - Internal & External Accounting - Economics - Work & Organizational Psychology - Finance Basics - Psychological Assessment - Procurement, Production & Marketing - Change Management - Business English - Leadership Psychology - Controlling & Business Management - Market & Advertising Psychology - Psychological Counseling - Behavioral Economics.