Deniz Uysal

Deniz Uysal

Chief Technology Officer @ THE MARCOM ENGINE

About

CTO with 20+ years leading global engineering organizations and platform transformations that reduce run-costs, accelerate delivery, and industrialize GenAI—without compromising governance, security, or reliability.Currently Chief Technology Officer at The Marcom Engine (Serviceplan Group), reporting to the CEO and leading the global technology function across DE/RO/PL/IN with €10M+ annual budget responsibility and a 50+ FTE engineering organization.I turn complex, fragmented technology landscapes into scalable, cost-efficient platforms—covering strategy, operating models, cloud and data platforms, delivery governance, vendor management, and risk controls. My recent work includes enterprise marketing platforms and content supply chain modernization (DXP/CMS/DAM/CDP patterns) in regulated, global environments.Core strengths:• Technology strategy, target architectures, and enterprise platform consolidation• Global engineering leadership (org design, hiring, retention, performance, DevEx)• Cloud modernization + FinOps (cost transparency, unit economics, vendor governance)• Production-grade GenAI enablement (reusable patterns, governance, measurable adoption)• Marketing platforms & content supply chain modernization (DXP/CMS/DAM/CDP patterns)• Secure-by-design delivery in regulated environments (compliance and audit readiness)Selected impact:• Scaled organization from <20 to 800+ employees• Built and led a 50+ FTE global engineering organization with <5% attrition and 98% on-time delivery• Reduced platform run costs by 22% and accelerated release cycles from 12 weeks to 10 days• Established a GenAI Factory delivering ~€1M annual savings and 4× faster turnaround• Achieved TISAX Level 3 compliance, materially reducing regulatory riskInterested in CTO / VP Technology roles focused on transformation, cloud & AI enablement, and global engineering leadership.

Country

Germany

City

Greater Munich Metropolitan Area

Industry

Information Technology & Services

Skill

Platform Engineering, AI Strategy, Enterprise AI, Chief Technology Officer (CTO), Executive Technology Leadership, Technology Strategy, IT Strategy, Global Engineering Leadership, Engineering Leadership, Scaling Distributed Engineering Teams, Technology Operating Model, Technology Roadmapping, Transformation Leadership, Board & CxO Stakeholder Management, Stakeholder Management, Artificial Intelligence (AI), Generative AI (GenAI), GenAI Strategy, GenAI Productisation, AI Value Creation

Experience

THE MARCOM ENGINE

Chief Technology Officer

THE MARCOM ENGINE

LinkedIn
2021-2 - Present · 5 yrs 8 mos

Munich

• CTO leading the global technology function, reporting to the CEO, with €10M+ annual budget; accountable for platform strategy, engineering execution (DE/RO/PL/IN), investment governance, and risk controls. • Built and led a 50+ FTE global engineering organization with <5% attrition and 98% on-time delivery. • Partnered with C-level stakeholders and ran regular steering committees to align roadmap, priorities, funding, and delivery commitments across markets. • Reduced platform run costs by 22% through portfolio rationalization, FinOps guardrails, and vendor governance. • Consolidated 100+ MarTech templates into a single cloud-native reference architecture adopted across markets. • Cut release cycles from 12 weeks to 10 days by standardizing delivery governance and engineering practices across markets. • Re-platformed the global collaboration suite; improved uptime to 99.99% and reduced license and run cost by ~€250k/year. • Built a GenAI Factory delivering ~€1M annual savings and 4× faster turnaround via reusable patterns, governance, and measurable adoption. • Achieved TISAX Level 3 through security-by-design controls, evidence automation, and clear risk ownership.

Publicis Sapient

Engineering Lead

Publicis Sapient

LinkedIn
2007-10 - 2021-1 · 13 yrs 4 mos

Munich

• Progressed through increasing leadership scope (Senior Associate Technology → Manager Technology → Senior Manager Technology → Engineering Lead) within DACH Technology Leadership. • Directed global digital transformation programs (€30M+), owning end-to-end delivery from discovery and architecture to launch, stabilization, and managed service operations. • Led globally distributed, cross-functional delivery organizations (typically 50+ professionals, up to ~100) across five countries; established governance, quality gates, and predictable delivery at scale. • Architected and scaled enterprise content and digital experience platforms serving ~462M hits/month, supporting 1,300+ editors and 14+ TB of content across ~100 countries. • Led complex pre-sales and delivery planning (pitches, estimation, partner coordination) and aligned scope, roadmap, cadence, and investment priorities with senior client stakeholders through regular steering committees. • Selected clients (Publicis Sapient): Siemens, Vodafone, DHL, Daimler/Mercedes-Benz, Deutsche Telekom.

Avanade

Application & Integration Architect

Avanade

LinkedIn
2006-1 - 2007-9 · 1 yr 9 mos

Frankfurt

• Delivered enterprise application and integration solutions on the Microsoft stack within Avanade (Accenture + Microsoft). • Served as technical lead on enterprise delivery projects, owning architecture definition and solution design from requirements through implementation. • Designed and built collaboration and content management solutions for clients in financial services and industrial sectors. • Led small cross-functional teams and coordinated with client stakeholders to ensure scalable, maintainable, and production-ready deliveries. • Established engineering standards and hands-on delivery practices to improve quality and reduce rework across project teams.

SoftwareOne (formerly Comparex Group/Datalog Software AG)

Senior Consultant / Senior Developer

SoftwareOne (formerly Comparex Group/Datalog Software AG)

2003-9 - 2005-12 · 2 yrs 4 mos

Munich

• Delivered enterprise software solutions as a senior consultant/developer, taking ownership from initial requirements to go-live and operational handover. • Built integration components and business applications for mid-to-large enterprise clients, working directly with business and IT stakeholders. • Led technical workstreams within project teams, setting implementation standards, reviewing solutions, and ensuring delivery quality. • Improved reliability and maintainability by modernizing legacy components and introducing structured testing and release practices. • Supported production operations after launch, resolving issues and delivering incremental enhancements to improve stability.

VeriPark

Senior Developer

VeriPark

LinkedIn
2002-4 - 2003-8 · 1 yr 5 mos

Istanbul, Türkiye

• Delivered customer-facing and back-office software modules for enterprise clients, contributing to stable production releases and operations. • Built integration interfaces between business applications and core systems to improve data consistency and operational robustness. • Worked closely with analysts and client stakeholders to translate business requirements into practical technical designs and deliverables. • Improved maintainability and stability by refactoring existing components and applying structured testing and release discipline. • Supported go-live and early-life operations, troubleshooting incidents and reducing recurring issues through targeted fixes.

Turkcell Group (PlatCo)

Software Developer

Turkcell Group (PlatCo)

2001-2 - 2002-3 · 1 yr 2 mos

Istanbul, Türkiye

• Developed and maintained software components supporting telecom platform operations, contributing to stable production services used at scale. • Implemented new functionality and system-to-system integrations across internal platforms, improving operational consistency. • Collaborated with operations, network/IT, and business teams to turn requirements into reliable deliverables. • Supported releases and production operations, diagnosing incidents and delivering fixes to improve service stability. • Documented solutions and contributed to shared engineering standards to improve maintainability and reduce rework.

Education

MIT Professional Education

MIT Professional Education

LinkedIn

Applied Generative AI for Digital Transformation

2025-12 - 2026-2 · 3 mos
Boğaziçi University

Boğaziçi University

LinkedIn

Electrical and Electronics Engineering

1995 - 2001 · 6 yrs
Marmara University

Marmara University

LinkedIn

Master of Management Information Systems

2002 - 2004 · 2 yrs

Deniz Uysal's Contact Information

Email

******@***.com

Phone

(**) *** ****

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