Deniz Tekbaş, MSc

Founder @ ThumbsAd®

About

I architect AI-powered decision systems that govern how brands allocate, optimize and scale their marketing investments. As the Founder of ThumbsAd® and TruOpt.ai, I design performance intelligence layers that replace manual optimization with agentic AI systems — enabling enterprises to move faster, reduce budget waste and scale with control. I currently lecture on AI in Marketing & Advertising at Bahçeşehir University, where I teach how AI agents, AEO/GEO frameworks and LLM-driven workflows are reshaping performance marketing and creative intelligence. My work spans Google & Meta Ads, AI search optimization, agentic workflows, and SaaS product design — supporting brands and startups in building scalable, data-driven growth architectures across global markets. Current focus: • AI decision systems & growth governance • Agentic optimization workflows • AEO / GEO & AI Search Optimization • AdTech product architecture & SaaS growth • Creative intelligence & performance analytics • Global GTM strategy (US/EU) Request early access → TruOpt.ai To connect and explore opportunities → info@thumbsad.com

Country

Türkiye

City

Istanbul

Industry

Marketing & Advertising

Skill

Google Cloud Platform (GCP), AI for Google Analytics, Startup Development, Start-up Consulting, Guest Lecturing, University Lecturing, Pay Per Click Marketing ( PPC), Business Ownership, Business Growth Strategies, Negotiation, Instagram Advertising, Cross-functional Team Leadership, Digital Marketing Channels, Project Management, Media Agencies, Paid Search Campaigns, Marketing Campaign Management, Programmatic Media Buying, Artificial Intelligence (AI), ROI

Experience

Founder

ThumbsAd®

2025-9 - Present · 1 yr 1 mo

Istanbul, Türkiye

👍🏻 ThumbsAd® designs and governs AI-powered growth architectures that control how brands allocate, optimize and scale their digital marketing investments.. We replace manual optimization and fragmented ad operations with agentic AI decision systems — enabling enterprises to reduce budget waste, increase ROAS and scale with predictability. Our architecture combines AI-powered advertising, AEO / GEO frameworks, AI Search Optimization and agentic workflows to transform paid media into a controlled, measurable growth engine across global markets. Core architecture layers: • AI decision & budget governance systems • Agentic optimization workflows • AEO / GEO & AI Search Optimization • Performance intelligence & creative analytics • Multi-channel growth orchestration • Global go-to-market architecture (US / EU) ✉️ info@thumbsad.com

Lecturer

Bahcesehir University

2025-9 - Present · 1 yr 1 mo

Istanbul, Türkiye

"AI in Marketing & Advertising", focusing on AI-powered ad strategies, AEO/GEO frameworks, and agentic workflows. Engaging students with real-world SaaS and agency case studies from ThumbsAd and TruOpt.ai.

Digital Marketing & Communication Lead

Nobel Ilac A.S

2023-5 - 2025-9 · 2 yrs 5 mos

Istanbul, Turkey

• Developed and executed multi-channel marketing strategies and digital campaigns for Nobel Ilac A.S in Istanbul, Turkey. • Managed email communications targeting healthcare professionals, ensuring engagement and smooth operations of the HCP Portal. (https://www.nobelyum.com/) • Led digital projects, optimized budgets, and improved field performance across 110 pharmaceutical products in 18 pharma groups, while creating and implementing hybrid marketing initiatives for 1,700+ MRs.

Digital Marketing Specialist

Digimix

2022-10 - 2023-4 · 7 mos

Istanbul, Turkey

• Developed customized marketing strategies for A+ segment brands such as Biblos Alacati, Ritz Carlton Residences, Mall of Istanbul etc. • Managed Meta & Google Ads campaigns, maximizing ROAS and campaign performance. • Optimized brand presence on Instagram and Facebook via Meta Business Suite. • Monitored KPIs, analyzed data, and implemented improvements to boost results.

Digital Marketing Specialist

TM Group Danışmanlık Limited Şirketi

2022-7 - 2022-10 · 4 mos

Istanbul, Turkey

• Created and optimized Google Ads campaigns to drive engagement and conversions. • Implemented SEO strategies with SemRush and executed WhatsApp Marketing campaigns. • Designed user-friendly Landing Pages and converting lead generation to sales.

Digital Marketing Specialist

MTCGAME

2021-8 - 2022-7 · 1 yr

Istanbul, Turkey

• Managed global Google Ads campaigns across 126 countries, increasing reach and conversions. • Created performance-driven ad content tailored for the gaming industry. • Executed international digital campaigns, enhancing engagement and sales worldwide.

Data Analyst

Evidea

2020-8 - 2021-8 · 1 yr 1 mo

• Analyzed e-commerce performance to generate insights on sales, conversion, and user behavior • Evaluated campaign, traffic, and funnel data to identify optimization opportunities • Contributed to improving website performance and user experience through data-driven actions