Denisse Espalter

Unboxed Life & Style is a lifestyle brand that provides women with a little bit of self-care, how to empower themselves, and wardrobe and styling services. We learn to Unbox all the layers from the outside in while pivoting our mindset to unleashing new fashion and style all at once!

Building Predictable Pipelines Isn’t Art It’s - - CIENCE! www.cience.com

Execute and support store teams conceptualize, plan and execute events for Lord + Taylor while building community relationships. Event categories include custom events for fashion and non-fashion brand partners, L+T charity days, L+T corporately driven programs, and community-driven events. ● Lead extended store team on all event planning logistics including in-store location sourcing, vendor management, event staffing, decor sourcing/set up, and related merchandise displays. ● Manage and organize event RSVPs (when applicable), the in-store event closet, and corporate resources. ● Support General Managers and store teams with the creation and execution of community events including off-site fashion shows, in-store group gatherings, and sales driving opportunities. ● Build and maintain community relationships with local non-compete businesses, hotels, restaurants, salons, gyms, and non-profit organizations/local charities ● Research, vet and maintain a market community businesses ● Compile store event timelines, upcoming market event calendars, run of shows, and recaps. ● Maintain and track seasonal market event budgets.

Provide personalized shopping services through fashion expertise in store through appointments and via online. Maintain a constant presence on technology tool Salesfloor to drive Omni traffic in-store and online. Cross-commodity shopping to support in building customers outfits and wardrobes. Maximize sales through building a solid client base, providing a high level of service, and a strong merchandise presentation. Organize events and fashion shows to drive in customers and sales Staying current on all trends and product knowledge

• Focused on maximizing profitability of accounts in the segment, with an eye towards efficient service and support of small to medium business clients • Sell and Service advertising for accounts in Rochester market • Face to face client interactions • Champion the small to medium business segment • Thorough knowledge of both TV and Digital Products and Services • Consumer research, analyze, synthesize and communicate it

Work on contracts, client recaps, linear & digital products Assist in growth & opportunity on client campaigns Handle entering traffic instructions and changes as needed, making sure to meet internal deadlines Assist in creating and maintaining reports to assist in day to day operations Work on proposals for client presentations and digital banners Monitor digital campaigns and overlook pacing and growth Handle the day to day operations to have client campaigns run smoothly Assist with special projects

Day to Day service support to account manager Manage small to mid-sized trade show events Prepare project requests and initiate show planning Work with project managers & design team to communicate client needs On-going communication with clients Manage pre-billing for all shows on team Update all client estimate sheets and timelines Travel to shows as needed

Work in Conjunction with Purchasing, Imports,Sales,Planning & Design Develop and Maintain Relationships with Buyers. Maintain Daily Reports of Inventory and Monthly Reports of Sales Execute Store Allocations in Partnership with the Sales Team Communicate with Distribution Center and Production

Assisted in Marketing Strategy Co-Managed Media Relations Contribution to Public Relations Co-Stylist to Designers