Denis Mafrahov

— Leading end-to-end production of UA creatives for mobile Match-3 and puzzle titles across video, static, and playable formats — Developing creative concepts, hooks, and testing hypotheses in collaboration with UA and marketing teams — Improved time-to-market for creative delivery through production process optimization, enabling faster iteration and campaign support — Implemented a deeper creative analysis framework that improved iteration quality and increased the effectiveness of follow-up concepts by 20%

— Leading and mentoring a team of up to 20 still and video artists to improve skills and reduce costs — Creating and managing art pipelines, workflows, and standards to ensure smooth collaboration and integration with other teams — Increased the team’s effectiveness by 15% through optimizing the developing pipeline and creating quality levels

Establishing a creative vision and strategy, managing teams of up to 8 people: establishing priorities, scheduling, quality control, training and mentoring, improving process efficiency — Prototyped and tested project hypotheses, brought one project to the Steam platform, and the other to MVP, as well as supported, developed, and expanded the visual style of the already launched project — Accelerated development by 30% through the selection of assets from stores and the use of neuronet to generate concept art — Created a unique project vision in a short time with positive feedback — Increased project metrics due to prototyping — Increased the team’s effectiveness by optimizing the internal developing pipeline and creating quality-level tables for project development

— Established a creative vision for studio projects, and led the marketing content development — Organised and led a four-person art team: mentored, scheduled, tasked, and monitored the quality and deadlines — Increased the effectiveness of visuals at all stages by developing a tool for evaluating advertising campaigns — Improved the quality of art content and reduced the creation time by 20% due to the transfer of the whole process in Unity with the HD renderer pipeline — Introduced mandatory meetings 1:1, which helped to monitor the mood of the team and prevent the burnout

— Created art content for projects, planned the teamwork — Increased conversion from stores to installations by 8% by creating a new creative approach — Built the process of creating cinematics, marketing content, and videos for social networks — Together with the marketing specialist increased the visual performance through detailed collection and analysis of indicators of advertising companies

— Supervised the video production studio, and managed a team of 10 people at all stages of the production process — Was responsible for visual style, camera work, and editing of the documentary about the ballet dancers «Heritage. Step to the future», which received the Best Cinematography Award at the International Filmmaker Festival of World Cinema, and was released on a TV channel with a potential audience of 103.7 million people