Denis Fernandes da Silva

Spearheaded agile projects to enhance Salesforce Sales Cloud, focusing on optimizing sales processes and maximizing user experience. Managed a team of developers using agile methodologies to deliver continuous improvements and enhancements to Salesforce Sales Cloud. Drove improvements to Salesforce Service Cloud to enhance customer support capabilities and streamline service workflows. Cultivated strong relationships with stakeholders, including C-level executives, to gather requirements, provide project updates, and ensure alignment with strategic goals. Championed a creative mindset, leveraging innovative solutions and out-of-the-box thinking to address complex business challenges and drive competitive advantage. Demonstrated a 360-degree business perspective, understanding the interconnectedness of sales, pricing, quoting, and service functions within the Salesforce ecosystem. Oversaw a multidisciplinary team, fostering collaboration and innovation to achieve project milestones and deliver high-quality solutions. Implemented agile practices such as Scrum or Kanban to prioritize and manage project backlogs, ensuring timely delivery and continuous improvement. Conducted regular meetings and presentations with C-level executives to provide project updates, discuss strategic initiatives, and gather feedback for ongoing improvements. Leveraged data-driven insights and feedback loops to drive decision-making and prioritize feature enhancements within Salesforce platforms.

Led the reimplementation of Salesforce Sales Cloud through agile methodology, driving commercial innovation and efficiency. Spearheaded cross-functional teams to define and prioritize project objectives, ensuring alignment with business goals and customer needs. Implemented agile practices to accelerate project delivery, streamline workflows, and enhance collaboration among stakeholders. Conducted negotiations with stakeholders to gain buy-in and alignment on project goals, fostering strong relationships and support throughout the reimplementation process. Successfully negotiated with external suppliers to procure necessary resources and services, optimizing project budget and timelines. Managed change effectively by developing and implementing change management strategies, including communication plans and training programs. Optimized Salesforce Sales Cloud functionalities to meet evolving business requirements and improve sales effectiveness. Conducted stakeholder workshops and user feedback sessions to gather insights and refine implementation strategies. Leveraged analytics and performance metrics to measure project success and identify areas for continuous improvement. Successfully delivered a revamped Sales Cloud solution, enabling enhanced sales processes, data-driven decision-making, and improved customer engagement.

Job Rotation across 4 Key Areas: Operations, Sales, Marketing, Business Intelligence and Innovation, with the aim of overseeing and executing high-impact projects while also introducing specific improvements to the daily operations of each department. 1- Operations: Conceived and executed a sustainability packaging project and raw material management, resulting in: Enhanced stock control and visibility, leading to a 50% reduction in stock levels, equivalent to $2 million in savings. Developed a plan to eliminate 100% of plastic in packaging, resulting in $100,000 in cost savings and reducing plastic usage by 26 tons annually. 2- Marketing: Managed and executed one of the company's most significant projects in 2022, involving the sale of advertising space on the website, marking the company's entry into the B2B market, with the potential for net gains reinvested in marketing, resulting in a minimum fivefold return. Key contributions included: Ensuring all necessary 360-degree alignments for the project launch, from internal departments to external suppliers, resulting in the MVP launching one month ahead of schedule. Benchmarking and creating sales materials (media kit). Acted as the lead in commercial activities and secured the company's largest national contract, marking the first-ever nationwide advertisement for Privalia Brasil. 3- Sales: Engaged in another major project of the company in 2022, the marketplace. Contributed to risk and opportunity mapping, implementation planning, sales curve projection, and P&L optimization. 4- Business Intelligence and Innovation: Played a role in enhancing the checkout process (at no cost) at Casa Privalia, our pop-up store, by identifying unknown point-of-sale system functionalities, resulting in an approximately 5-minute reduction in the average customer checkout time.

Lean Manufacturing Implementation: Executed Lean Manufacturing techniques within a finishing cell, optimizing processes and enhancing efficiency. Digital Transformation Project Development: Led a digital transformation project involving data acquisition and processing with SCADA software, fostering innovation in manufacturing processes. Cronoanalysis and Cell Balancing: Conducted cronoanalysis and balanced manufacturing cells, improving production timelines and resource utilization. Tooling Adaptation for New Product Launch: Successfully adapted tooling for the launch of a new product, ensuring a smooth transition and efficient production. Kaizen Workshops Participation: Engaged in Kaizen workshops, contributing to continuous improvement initiatives and fostering a culture of efficiency. Creation and Monitoring of Action Plan: Developed and monitored an action plan for improvement in a critical finishing cell, demonstrating strategic planning and execution skills.

Research and development project for assistive technology in a competitive context. - Idealization and project setup. - Recruitment and management of a multidisciplinary team. - Representation in external and internal relations. - Project management. - Product creation.

Academic Engineering Center Restructuring: Led the restructuring of the academic engineering center for control and automation, enhancing its efficiency and impact. - Team Recruitment and Leadership - Personnel Management - Promotion of Academic Events - Student Representation Innovative Academic Initiative: Pioneered the creation of the first SpACE (Academic Week of Automation, Computing, and Electronics), offering a platform for workshops, mini-courses, lectures, and integration events, enriching the academic experience for fellow students.

Student Representation before Faculty: Advocated for student interests and concerns in interactions with the faculty, fostering effective communication and collaboration. Integration of Extension Projects: Facilitated seamless integration among various extension projects, promoting synergy and collective benefits. University Bureaucracy and Compliance: Navigated university bureaucracy and adhered to norms, ensuring compliance in all academic initiatives and projects. LAPE Creation - Academic League of Extension Projects: Established the Academic League of Extension Projects (LAPE) to unite and integrate diverse extension projects, working towards collective advancement and impact.