Denise Graham

-Own Amazon P&L and lead end-to-end marketplace strategy across sales, retail media, content, and digital shelf -Scaled Amazon into a core growth engine through brand incubation, new launches, and portfolio expansion -Launched multiple brands and hundreds of SKUs, driving sustained, profitable growth -Built and launched an Amazon-exclusive brand, establishing new channel-first capabilities -Lead cross-functional teams across Brand, Operations, Supply Chain, and Media to execute high-impact launches -Partner directly with Amazon internal teams to unlock strategic growth opportunities Brands Supported: Kristin Ess Hair, Hairitage by Mindy McKnight, ITK by Brooklyn & Bailey, Fine'ry Fragrance, MixBar Fragrance, Flower Beauty by Drew Barrymore

-Led Walmart.com marketplace strategy across search, retail media, content, and assortment -Drove successful multi-brand launches and omnichannel expansion -Built integrated digital shelf and retail media strategies to accelerate online growth Brands Supported: Kristin Ess Hair, Hairitage by Mindy McKnight, ITK Skincare by Brooklyn and Bailey, TPH Hair by Taraji P. Henson

-Owned Dollar, Club, and eCommerce channel GTM strategy for a leading household brand during COVID. -Drove accelerated online growth through promotion strategy, channel planning, and cross-functional execution -Led joint business planning and executive-level customer strategy initiatives

-Led customer and channel strategy supporting major brand restage and go-to-market execution -Owned eCommerce strategy for Baby portfolio, optimizing digital content, assortment, and pricing

-Owned Amazon performance analytics across Health & Personal Care portfolio -Developed 4P strategy across traffic, conversion, pricing, and promotions to drive marketplace growth -Partnered cross-functionally to translate data into actionable Amazon GTM strategies

-Selected for competitive commercial leadership rotational program -Built foundational Amazon reporting and analytics tools to improve visibility and decision-making

-Delivered customer-specific POS and category analysis to drive data-backed assortment and growth decisions -Built and presented skincare category reviews to retail buyers, translating insights into actionable recommendations -Developed reporting tools, competitive analyses, and planogram recommendations to support internal and customer strategy

-Led weekly lectures for 30+ undergraduate students on Lean Startup methodology and Business Model Canvas frameworks -Facilitated class discussions and coached student teams through venture development and pitch refinement -Served as a leadership partner to the professor, supporting curriculum execution and elevating overall classroom engagement and performance

-Created an e-commerce playbook, recommending to Senior Leaders ways to grow the online baby business -Launched Johnson’s Baby and Desitin Tracker that provides weekly commentary on business trends, which is utilized by the internal partners and customer teams