Denise Scancarella

Creative Copy | Communications | E-Commerce & CRM Content I am a creative professional based in Milan with extensive experience as head copy for an international B2B company and a consumer brand. Expert in creating cross-platform brand, product, e-commerce and app UI copy, as well as collaborating on website content strategy and management with sales and marketing teams. Successfully developed messaging for diverse global markets including the US, Europe, China, South Korea, India and Brazil. Skilled at shaping tone, whether speaking to a brand or the final consumer, while staying ahead of evolving trends and styles. Native english speaker. Technical know-how: Shopify, Wordpress, PIM systems, translation platforms (ai, machine and human)