denise miles

* Developed pricing strategies while balancing firm objectives with customer satisfaction maximization. * Coordinated and participated in promotional activities and trade shows. * Coordinated art and graphics creation for effective advertising. * Preserved brand integrity by monitoring the consistency and quality of marketing content. * Cultivated effective partnerships with marketing, sales and customer support staff. * Analyzed usage patterns to understand ways in which customers used company products and services. * Defined and tracked campaign effectiveness and adjusted strategies accordingly.

* Administrative and budgeting duties for Vice President of Marketing and managed all administrative support for entire department's clerical needs. * Performed project management duties for specified projects. * Maintained daily schedule/calendar, meeting arrangements, handled all incoming phone calls, made all travel and lodging arrangements, responsible for weekly and monthly departmental reports.

* Direct and coordinate marketing activities and policies to promote products and services in event management, company branding, and marketing initiatives. * Manage event coordination, working closely with sales management to facilitate revenue opportunities, initiate market research studies and analyze finding. * Maximize Cox Media Group Ohio product messaging through sponsorship relationships. * Work with the communications team to drive internal promotions of company programs, initiatives, guiding principles and mission.

* Directed and coordinated marketing activities and policies to promote products and services. * Negotiated in contract renewals and new contracts. * Coordinated promotional materials and ad placement for project/event. * Led brainstorming sessions to collaborate with other team members to create dossier for clients. * Managed and facilitated events on time and within budget parameters.

I studied Retail Marketing."]