Denise Lalor McNichol
Vice President, Marketing Operations and Strategic PMO @ Madison Reed
About
Senior marketing operations and commercial strategy leader with 15+ years of experience driving omnichannel growth, GTM execution, and operational scale across beauty, retail, and eCommerce brands. I specialize in translating business strategy into execution — building integrated planning models, scalable workflows, and cross-functional operating rhythms that enable teams to move faster, spend smarter, and deliver measurable financial results. My background spans high-growth DTC brands and enterprise retail environments, partnering closely with C-suite, Marketing, Product, Finance, Supply Chain, Digital, Retail, and Creative teams to align priorities, manage multimillion-dollar budgets, and launch complex initiatives on time and on plan. Career highlights include $2M+ in cost reductions, implementation of enterprise integrated business workflows, successful retail and wholesale GTM launches, and building high-performing teams that reduce agency reliance while improving speed and quality. I’m most effective in environments where complexity is high, growth is ambitious, and execution matters.
United States
Greater Philadelphia
Retail
Merchandising, Product Development, Visual Merchandising, Marketing, Direct Mail, Fashion, E-commerce, Direct Marketing, Retail, Brand Development, Brand Management, Sales, Advertising, Online Marketing, Management, Email Marketing, Marketing Strategy, Cross-functional Team Leadership, Project Management, Ad operations
Experience
Vice President, Marketing Operations and Strategic PMO
Madison Reed
Senior Director, Marketing Operations & Strategic Initiatives
Madison Reed
United States
Lead enterprise-wide GTM planning and execution across Marketing, Creative, Digital, Retail, eCommerce, Product, Supply Chain, and Finance Designed and implemented an Integrated Business Workflow and quarterly planning model to improve prioritization and delivery Built capacity- and sprint-based resource planning to increase throughput and reduce churn Led onboarding and launch execution for major omnichannel retail partners Consolidated agency and vendor ecosystem, delivering $150K+ annual cost savings
Director, Marketing and Advertising Operations
RITE AID
Owned planning, budgeting, and workflow execution for national retail marketing organization Introduced tiered prioritization framework extending planning horizons to 3–4 months Delivered $2M+ in cost savings in under one year Built and led internal teams, reducing agency dependency
Senior Leadership Roles | 2010–2021
QVC
Progressive leadership roles across marketing operations, ad operations, digital commerce, content, and merchandising within a $1B+ beauty business spanning broadcast and eCommerce platforms. Led the build-out of an in-house ad operations function, delivering over $1M in cost savings while enabling scalable digital marketing execution across paid social, SEM, affiliate, influencer, and display channels Drove multi-channel customer acquisition and GTM execution in close partnership with merchandising, buying, creative, analytics, and technology teams Owned digital commerce programming and content strategy for QVC.com, representing approximately 60% of total company revenue, ensuring high standards for engagement, conversion, and brand experience Led new business development and brand discovery initiatives within Beauty, identifying white-space opportunities, onboarding 20+ new vendors, and launching new partnerships and proof-of-concept pilots Developed content, social, and multi-platform strategies generating $23M+ in digital sales and supporting the beauty category’s growth to over $1B in annual revenue Advanced through multiple leadership roles including Marketing Development & Ad Operations Lead, Senior Manager of Digital Programming & Content, Senior Content Strategist, and Multi-Platform Sales Manager
Education
La Salle University
Management
University of Scranton
Marketing
Denise Lalor McNichol's Contact Information
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